{"id":112271,"date":"2022-08-10T08:30:29","date_gmt":"2022-08-10T11:30:29","guid":{"rendered":"https:\/\/www.agenciagaya.com.br\/?p=112271"},"modified":"2022-07-20T09:38:25","modified_gmt":"2022-07-20T12:38:25","slug":"instagram-reels-como-utilizar-para-alcancar-mais-pessoas","status":"publish","type":"post","link":"https:\/\/www.agenciagaya.com.br\/en\/2022\/08\/10\/instagram-reels-como-utilizar-para-alcancar-mais-pessoas\/","title":{"rendered":"Instagram Reels: How to use them to reach more people?"},"content":{"rendered":"

You use your social network every day and still haven't tried Reels. Instagram<\/a><\/strong>This new feature is designed to boost your engagement and reach online.<\/p>\n

Reels of\u00a0Instagram<\/a><\/strong>\u00a0It is one of the most popular features of the social network, launched in 2020. The function emerged from the defunct Reels, a tool tested exclusively in Brazil that allowed users to record and edit short videos for the app's Stories.<\/p>\n

What is Instagram Reels?<\/strong><\/h2>\n

Reels of Instagram<\/a><\/strong> It's a format for short, vertical videos that can be up to 60 seconds long.<\/p>\n

Before posting content to their feed, Stories, or a dedicated tab, users can combine multiple photos or videos, add background music, text, and visual effects.<\/p>\n

Reels are strategic for Instagram, which in 2021 was overtaken by TikTok in the number of users.<\/p>\n

To encourage content creation, the social network created an exclusive section where people can discover content created by strangers, based on their interests.<\/p>\n

In addition, Instagram shows Reels suggestions within the feed itself, even if the user doesn't follow the profile that made the posts.<\/p>\n

How do I create an Instagram Reels video?<\/strong><\/h2>\n

Because of the format's reach, in addition to the fact that videos are popular and a way to connect with audiences, companies have been using Reels to get closer to their followers.<\/p>\n

So, the question may arise: how do you actually create a Reel?<\/p>\n

The interface of Instagram<\/strong><\/a> It's very intuitive, which makes the job easier.<\/p>\n

There are three ways to begin:<\/p>\n

\u2013 Through the Reels tab<\/p>\n

\u2013 From the Instagram home screen<\/p>\n

\u2013 Through the Instagram Stories camera<\/p>\n

Reels can be recorded directly through Instagram, in a series of short clips or all at once.<\/p>\n

With the creative part done, it's time to share your post.<\/p>\n

Why bet on Reels on Instagram?<\/strong><\/h2>\n

But why invest so heavily in content that takes so little time to deliver the information you need to convey?<\/p>\n

The answer is clear: the public wants speed!<\/p>\n

Social media has been a part of our lives for a long time and continues to evolve, bringing more practical and easily accessible innovations.<\/p>\n

Thus, it seems that as these stages progress, the importance of language diminishes, as does the care taken with photo editing and voice-over in videos, freeing up space for the unexpected and facilitating influence and sharing.<\/p>\n

\"\"<\/a><\/p>\n

Tips to boost your videos<\/strong><\/h2>\n

However, creating this content is not as simple as it seems and requires a specific routine and consistency.<\/p>\n

Therefore, we've broken down into steps what you need to do to have a successful Reels profile:<\/p>\n

Organize your Reels content on Instagram<\/strong><\/h3>\n

Since Instagram Reels videos are between 15 and 30 seconds long, quick thinking is essential when deciding what to share.<\/p>\n

To begin, think about your target audience and the market in which you operate.<\/p>\n

Try to create Reels that engage with your audience and meet their needs.<\/p>\n

The themes can be similar to those you already cover; you just need to adapt them to the language of this format.<\/p>\n

In addition, it's important that the Reels are consistent with the other posts.<\/p>\n

Therefore, always write down your ideas, summarize them, and that way you'll only have the most important points to consider.<\/p>\n

Pay attention to the dimensions.<\/strong><\/h3>\n

Like Stories, Reels are designed to be viewed vertically, in full screen, and on mobile devices.<\/p>\n

With this in mind, it's important to create content in a 9:16 aspect ratio, with a resolution of 1080 by 1920 pixels.<\/p>\n

Recording and editing directly from your smartphone is a good way to stay within the recommended dimensions.<\/p>\n

Understanding the Reels algorithm<\/strong><\/h3>\n

The Reels tab is made up of content suggested for users.<\/p>\n

The Reels algorithm favors content with high engagement, that uses visual effects, has the right dimensions, and uses audio from the Instagram library.<\/p>\n

Therefore, it's interesting to create fun content that captures people's attention, engages them, and is inspiring.<\/p>\n

It is also essential to follow the community guidelines of Instagram.<\/a><\/strong><\/p>\n

Use subtitles<\/strong><\/h3>\n

A large portion of video content is watched without sound, for example, while scrolling through our feed on public transport.<\/p>\n

Adding captions, therefore, is a way to make your Reels easier to consume, as well as making them accessible to people with hearing impairments.<\/p>\n

Choosing a song that helps<\/strong><\/h3>\n

You're probably already aware that this type of content requires current music or a soundtrack.<\/p>\n

This step is crucial because many people can discover your video by searching for the song that's playing in it.<\/p>\n

Sometimes, that person wasn't looking for your type of information, but they found your video and became a new follower.<\/p>\n

Use the correct # and target it to the video content.<\/strong><\/h3>\n

Hashtags are very useful when searching for a specific topic on Instagram, so always include at least 15 # to get a good response.<\/p>\n

And don't forget to research its usage before writing; if the numbers are low, it'll be a # thrown in the trash.<\/p>\n

Post at a time when it will go viral.<\/strong><\/h3>\n

Avoid posting your video on Reels on Instagram<\/a> <\/strong>at odd hours, when everyone else is refreshing their feed.<\/p>\n

Therefore, you can find out when your profile is most viewed according to the indicators in "Insights" and post your content at the most appropriate time.<\/p>\n

Consistency and quality<\/strong><\/h3>\n

So, make the most of this new tool and if you want to explore the vast world that it offers, Instagram<\/a><\/strong> We have something to offer, don't wait any longer and make your video now!<\/p>\n

Furthermore, those who lack consistency and fail to adapt to new situations will never be noticed.<\/p>\n

Learn more and prepare to be amazed by the internet; only then will you be able to use it to your advantage.<\/p>\n

Need help engaging your social media networks?<\/p>\n

We can help you with your business!<\/p>\n

Hire a company with experience in this area. Access this link<\/strong><\/a>, Fill out the form and speak with one of our consultants.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Voc\u00ea usa a sua\u00a0rede social\u00a0todos os dias e ainda n\u00e3o experimentou o\u00a0Reels do Instagram? Essa novidade veio com tudo para aumentar o seu engajamento e alcance na rede. O\u00a0Reels\u00a0do\u00a0Instagram\u00a0\u00e9 um dos recursos mais populares da rede social, lan\u00e7ada em 2020, a fun\u00e7\u00e3o surgiu a partir do extinto\u00a0Cenas, ferramenta testada com exclusividade no Brasil e que […]<\/p>\n","protected":false},"author":6,"featured_media":112348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,54,145],"tags":[62,50,150],"class_list":["post-112271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-marketing-no-instagram","category-redes-sociais","tag-instagram","tag-marketing","tag-reels"],"yoast_head":"\nInstagram Reels: Como utilizar para alcan\u00e7ar mais pessoas? - GAYA - Ag\u00eancia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"O Reels do Instagram, essa novidade veio com tudo para aumentar o seu engajamento e alcance na rede!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agenciagaya.com.br\/en\/2022\/08\/10\/instagram-reels-como-utilizar-para-alcancar-mais-pessoas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Reels: Como utilizar para alcan\u00e7ar mais pessoas? - GAYA - Ag\u00eancia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"O Reels do Instagram, essa novidade veio com tudo para aumentar o seu engajamento e alcance na rede!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agenciagaya.com.br\/en\/2022\/08\/10\/instagram-reels-como-utilizar-para-alcancar-mais-pessoas\/\" \/>\n<meta property=\"og:site_name\" content=\"GAYA - Ag\u00eancia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gayaperformance\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-10T11:30:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2022\/08\/GAYA-Blog-21-Instagram-Reels-Como-utilizar-para-alcancar-mais-pessoas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"GAYA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GAYA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2022\\\/08\\\/10\\\/instagram-reels-como-utilizar-para-alcancar-mais-pessoas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2022\\\/08\\\/10\\\/instagram-reels-como-utilizar-para-alcancar-mais-pessoas\\\/\"},\"author\":{\"name\":\"GAYA\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#\\\/schema\\\/person\\\/d52267488ee3dd225eb7fc9cd06d4c81\"},\"headline\":\"Instagram Reels: Como utilizar para alcan\u00e7ar mais pessoas?\",\"datePublished\":\"2022-08-10T11:30:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2022\\\/08\\\/10\\\/instagram-reels-como-utilizar-para-alcancar-mais-pessoas\\\/\"},\"wordCount\":1099,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2022\\\/08\\\/10\\\/instagram-reels-como-utilizar-para-alcancar-mais-pessoas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/GAYA-Blog-21-Instagram-Reels-Como-utilizar-para-alcancar-mais-pessoas.png\",\"keywords\":[\"#instagram\",\"#marketing\",\"reels\"],\"articleSection\":[\"Marketing Digital\",\"Marketing no Instagram\",\"Redes Sociais\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agenciagaya.com.br\\\/2022\\\/08\\\/10\\\/instagram-reels-como-utilizar-para-alcancar-mais-pessoas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2022\\\/08\\\/10\\\/instagram-reels-como-utilizar-para-alcancar-mais-pessoas\\\/\",\"url\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2022\\\/08\\\/10\\\/instagram-reels-como-utilizar-para-alcancar-mais-pessoas\\\/\",\"name\":\"Instagram Reels: Como utilizar para alcan\u00e7ar mais pessoas? 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