{"id":112237,"date":"2022-06-15T08:30:17","date_gmt":"2022-06-15T11:30:17","guid":{"rendered":"https:\/\/www.agenciagaya.com.br\/?p=112237"},"modified":"2022-07-06T14:08:27","modified_gmt":"2022-07-06T17:08:27","slug":"campanhas-de-video-no-youtube-valem-a-pena","status":"publish","type":"post","link":"https:\/\/www.agenciagaya.com.br\/en\/2022\/06\/15\/campanhas-de-video-no-youtube-valem-a-pena\/","title":{"rendered":"Are YouTube video campaigns worth it?"},"content":{"rendered":"

YouTube is the second most popular social media platform in the world, which is why advertising on YouTube has become a great option.<\/strong><\/h3>\n

Want to learn more about how YouTube ads work and why it's worth advertising on this platform?<\/p>\n

Keep reading to learn how to advertise on YouTube and get a return on your investment (ROI).<\/p>\n

Creativity and a great strategy are what companies need to stand out in a sea of content that is increasingly receiving consumers' attention and bringing advertisers new opportunities to reach them through their main interests.<\/p>\n

The creation of video content by ordinary people is a one-way street!<\/strong><\/p>\n

At least that's YouTube's vision for the coming years.<\/p>\n

People have lost their fear of making personal videos because of the pandemic, and this trend is likely to continue even if social distancing measures are lifted worldwide, including in Brazil.<\/p>\n

In a survey conducted, over 50% respondents stated that creating video content helped them feel more connected to other people.<\/p>\n

Live streams, which were quite successful at the beginning of the pandemic, also played an important role in this.<\/p>\n

But will this type of content continue to be popular even after people return to a more normal life?<\/p>\n

The trend is that yes, they are continuing, and what the pandemic did was accelerate this process.<\/p>\n

Why advertise on YouTube?<\/strong><\/h2>\n

The first thing you need to know is that YouTube has all audiences.<\/p>\n

It receives over 2 billion users monthly with varied interests, who consume over 1 billion hours of video daily.<\/p>\n

After all, 801% of Brazilian internet users use YouTube daily, according to the platform itself.<\/p>\n

On YouTube, there are channels on every subject, in various niches, offering relevant content from the amateur cook who wants to learn how to make pudding to the company executive watching a political analysis.<\/p>\n

With this, expansion within the platform is almost unlimited; channels with more than 1 million subscribers show growth rates of more than 65% per year, according to YouTube itself.<\/p>\n

In other words, finding your audience there won't be a problem; on the contrary, it will be easy to niche your advertising to reach exactly those who have the highest chances of conversion.<\/p>\n

YouTube is a giant in terms of views and traffic; it's the second largest search engine in the world. Internet<\/a> And it's also the second most visited website in the world, second only to Google itself (the company that bought it)!<\/p>\n

This means that if people want to learn something or obtain information, YouTube is one of the first places they go to.<\/p>\n

Google itself also displays YouTube videos prominently among the search results on its website.<\/p>\n

YouTube is also becoming the new advertising medium for televisions; young people are using YouTube and pairing it with their Smart TVs.<\/p>\n

With the arrival of the pandemic, people spent much more time inside their homes.<\/p>\n

By June 2020, YouTube had announced a 120% increase in the time people spent watching its videos on television.<\/p>\n

So the conclusion is simple! It's worth learning how to advertise on YouTube because this social network really does influence the purchasing behavior of its users.<\/p>\n

\"\"<\/a><\/p>\n

What types of ads are there on YouTube?<\/strong><\/h2>\n

Skippable in-stream ads<\/h3>\n

In-stream ads are longer and can appear either before the desired video or during its playback, interrupting the content.<\/p>\n

They are called that because after 5 seconds, the viewer can skip the rest of the playback if they are not interested in the content.<\/p>\n

These types of ads are effective for a variety of purposes, including lead generation, website traffic, sales, brand awareness, and product consideration.<\/p>\n

In this format, you can choose how you want to pay for your results.<\/p>\n

Billing is based on CPV (cost per view).<\/p>\n

In this case, the advertiser only pays if the content is displayed for at least 30 seconds, or less in the case of shorter ads.<\/p>\n

Now, if the advertiser chooses the strategy of maximizing conversions, they will have to choose which CPM and CPA they would like to pay, and the charge will be based on impressions.<\/p>\n

Non-skippable in-stream ads<\/h3>\n

Non-skippable videos can also be viewed on computers or mobile devices, just like skippable videos.<\/p>\n

Therefore, aesthetically they are very similar to skippable videos.<\/p>\n

The main difference between them is that, as the name itself indicates, it cannot be ignored by the public.<\/p>\n

There is an obligation to watch it until the end in order to continue watching the YouTube content that the user was viewing.<\/p>\n

This format was created with the goal of increasing brand awareness and recognition, lasting up to 15 seconds, with payment based on impressions, as desired by the CPM (Cost Per Mille).<\/p>\n

Bumper ads<\/h3>\n

Bumper ads are short-lived ads that appear before a video starts and cannot be skipped.<\/p>\n

This ensures that the audience interested in the video will watch your ad.<\/p>\n

However, on the other hand, they are only 6 seconds long, which is an important point about advertising on YouTube with bumper ads.<\/p>\n

The thing is, your message needs to be even more objective, clear, and direct.<\/p>\n

You are charged per thousand views, as the calculation is based on CPM (cost per mille).<\/p>\n

This type of ad ensures that users watch the content in its entirety, resulting in high numbers in the view count metric.<\/p>\n

Masthead<\/h3>\n

Masthead is the top part of the YouTube homepage.<\/p>\n

Since many users begin their searches for videos they want to watch on the homepage of this page, the\u00a0masthead<\/em>\u00a0It's a really prime position for advertisers.<\/p>\n

To place an ad in this location, you must submit it for review by a Google sales representative, and this approval can take up to 48 hours.<\/p>\n

This format works on TVs, computers, and mobile devices and is recommended by Google for generating awareness of a new product or reaching a large audience in a short period of time.<\/p>\n

Discovery video ads<\/strong><\/h3>\n

YouTube Discovery video ads are a format developed with the goal of increasing product and brand awareness.<\/p>\n

They work by promoting their content to a wider audience.<\/p>\n

As a result, they are positioned in traditional discovery points on the social network, such as the YouTube homepage, the search results page, and the related videos section, as well as the right-hand column with suggestions for other content to watch.<\/p>\n

Video Discovery works on computers and mobile devices, and has its own billing method.<\/p>\n

The advertiser only pays when the viewer decides to click on the ad thumbnail to see the content.<\/p>\n

Out-stream ads<\/strong><\/h3>\n

Out-stream advertising is a format focused on expanding the reach of your ads and, not surprisingly, it's tied to the goal of brand reach and recognition.<\/p>\n

This type of ad is only displayed on mobile devices and outside of YouTube; they appear on Google partner websites or apps.<\/p>\n

On websites, ads are displayed as banners, and for apps there are various formats.<\/p>\n

This format plays automatically, and with the audio muted, so pay attention to how to make your message understood without sound in these ads.<\/p>\n

Finally, it's worth mentioning the pricing of advertisements.\u00a0out-stream<\/em>The cost is calculated per thousand viewable impressions (vCPM), so the advertiser pays whenever the video is viewed for 2 seconds or more.<\/p>\n

Now that you understand the different types of ads and why they exist, are you ready to create your first ad campaign on this platform, ideal for generating traffic?<\/p>\n

Step-by-step guide on how to advertise on YouTube.<\/strong><\/h2>\n

Pay attention to the steps on how to advertise on YouTube:<\/p>\n

1. Access the Google Ads website and log in.<\/p>\n

2. Add a new campaign.<\/p>\n

3. Choose the objective of your ad.<\/p>\n

4. Select where you want to display your YouTube ad.<\/p>\n

5. Select the type of ad you want to create.<\/p>\n

6. Define your campaign settings.<\/p>\n

7. Define the characteristics of your ad group.<\/p>\n

8. Upload your ad.<\/p>\n

Understanding how a variety of factors can influence results gives marketers the confidence they need to make the decisions necessary to advance the future of their brands.<\/p>\n

So, it's easy to understand how to advertise on YouTube, right?<\/p>\n

We hope you find this content useful; after all, there are various strategies, and each of the tips mentioned above can give you new ideas to put into practice.<\/p>\n

We can help you with your business!<\/p>\n

Hire a company with experience in this area.<\/p>\n

Access this link<\/a>, Fill out the form and speak with one of our consultants.<\/p>","protected":false},"excerpt":{"rendered":"

O YouTube \u00e9 a segunda plataforma de m\u00eddia social mais popular do mundo, por isto anunciar no YouTube se tornou uma \u00f3tima op\u00e7\u00e3o. Quer saber mais sobre como funcionam os an\u00fancios do YouTube e por que vale a pena anunciar nesta plataforma? Continue lendo para saber como anunciar no YouTube e obter retorno (ROI) do […]<\/p>\n","protected":false},"author":6,"featured_media":112365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,123,79,145,1],"tags":[50,63,205],"class_list":["post-112237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-de-conteudo","category-midias-sociais","category-redes-sociais","category-sem-categoria","tag-marketing","tag-marketingdigital","tag-youtube"],"yoast_head":"\nCampanhas de v\u00eddeo no Youtube valem a pena? - GAYA - Ag\u00eancia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"O YouTube \u00e9 a segunda plataforma de m\u00eddia social mais popular do mundo, por isto anunciar no YouTube se tornou uma \u00f3tima op\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agenciagaya.com.br\/en\/2022\/06\/15\/campanhas-de-video-no-youtube-valem-a-pena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanhas de v\u00eddeo no Youtube valem a pena? 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