{"id":111936,"date":"2022-02-15T16:59:58","date_gmt":"2022-02-15T19:59:58","guid":{"rendered":"https:\/\/www.agenciagaya.com.br\/?p=111936"},"modified":"2022-02-16T15:06:17","modified_gmt":"2022-02-16T18:06:17","slug":"o-instagram-vai-mudar-de-novo-seu-negocio-esta-preparado","status":"publish","type":"post","link":"https:\/\/www.agenciagaya.com.br\/en\/2022\/02\/15\/o-instagram-vai-mudar-de-novo-seu-negocio-esta-preparado\/","title":{"rendered":"Instagram is changing (again)! Is your business ready?"},"content":{"rendered":"

O Instagram<\/strong> It's going to change again, the head of the social network announced! And we want to help you understand how this will impact your business.<\/em><\/p>\n

Now let's understand what he's trying to tell us, between the lines. Instagram<\/strong> It aims to prioritize ideas focused on entertainment and video content, creating a new option for people to view their feed in chronological order, without the influence of an algorithm.<\/p>\n

Since then, posts appear in the order that the algorithm decides according to the engagement of the posts, but with this change we must review the media planning.<\/p>\n

First, let's understand the algorithm. Do you know what it is?<\/p>\n

Basically, it's responsible for interpreting user behavior, suggesting posts of greatest interest, both in the feed and the explore tab of the network.<\/p>\n

Therefore, it determines which posts should appear to each user and in what order.<\/p>\n

It's important to master different techniques and tools to deal with everyday challenges, such as... social media management<\/u><\/strong><\/a>, which also includes understanding the algorithm of Instagram<\/strong> and from other platforms.<\/p>\n

With that in mind, Instagram<\/strong> Consider creating three different feed templates on your platform: Home, Following, and Favorites. Offering users the freedom to choose what they see in their feed, to better understand the three templates, I will explain them to you:<\/p>\n

\u2022 Home:<\/strong> This is the standard format we currently use; this category will show the feed according to the users you interact with most, in addition to recommendations from the algorithm.<\/p>\n

\u2022 Following:<\/strong> Returning to its chronological order, displaying content only from people you already follow, with everything published in order without interference from the algorithm.<\/p>\n

\u2022 Favorites<\/strong>The "favorites" tab will allow the user to create a list of profiles they most enjoy following for photos and videos, displaying in chronological order only the posts made by profiles that you have selected for your favorites list.<\/p>\n

This way you will only see posts from users you have marked so that their content is displayed in your priorities.<\/p>\n

\"\"<\/a><\/p>\n

So, with all this information, what can we expect from this algorithm change?<\/p>\n

In short, if you don't create content, you will lose followers because engagement will be short-lived.<\/p>\n

You will need to create more content to attract your target audience with a higher number of posts per day, having to post 3 times a day or more to increase engagement.<\/p>\n

Going back to the logic of the best time to publish in order to reach your target audience.<\/p>\n

Let's be honest, nowadays... Instagram<\/strong> It's no longer just a social network for posting landscapes, food, and outfits of the day! Now it has become a way to invest in video content.<\/p>\n

Now that we understand all the changes, let's focus on what we can do to improve engagement on your page:<\/p>\n

Hashtags\u00a0<\/strong><\/h3>\n

To generate engagement, you need visibility among your target audience; use hashtags (#) because... Instagram<\/strong> This groups together posts that share the same hashtag, as it will be related when another user searches for the topic using the # symbol.<\/p>\n

Use Stories\u00a0<\/strong><\/h3>\n

In addition to its audience, it offers a range of tools that increase visibility and stimulate engagement, citing as main tools: Location, Polls, emojis and hashtags.<\/p>\n

Valuable content<\/strong><\/h3>\n

Always maintain the quality of your content, as your audience will only interact if they like your post. Therefore, it's essential to offer high-quality, interesting content that can attract people and encourage their engagement.<\/p>\n

Best times\u00a0<\/strong><\/h3>\n

Always post at the best times; analyze your target audience to determine which times of day they have the most interaction and prioritize posting during those times. This will maximize your communication.<\/p>\n

Consistency\u00a0<\/strong><\/h3>\n

Post frequently so that your followers have greater visibility of your content. If you post infrequently, your followers will forget about your profile, resulting in less interaction with your posts.<\/p>\n

But also be careful not to overdo it and flood your feed.<\/p>\n

Finally, with this information we aim to facilitate the planning of posts, creating and searching for content that brings better results for your company.<\/p>\n

This news article covers relevant information regarding the new change in... Instagram<\/strong>, ...and some tips on how to increase your engagement and succeed on social media.<\/p>\n

This is a very important metric for companies to see the relevance of their content to their audience.<\/p>\n

Therefore, it's worth investing in the details of your post in order to maximize its reach and increase user interaction.<\/p>\n

If you are interested in hiring a company with experience in this area,\u00a0access this link<\/strong><\/a>, Fill out the form and speak with one of our consultants.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

O Instagram vai mudar novamente, anunciou o chefe da rede social! E n\u00f3s queremos te ajudar a entender como isso ir\u00e1 impactar no seu neg\u00f3cio. Agora vamos compreender o que ele est\u00e1 querendo nos dizer, nas entrelinhas o Instagram pretende priorizar ideias voltadas ao entretenimento e conte\u00fado em v\u00eddeo, criando uma nova op\u00e7\u00e3o para que […]<\/p>\n","protected":false},"author":6,"featured_media":111951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199,36,54,79,1],"tags":[177,185,135,62,180,63,77,78],"class_list":["post-111936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-marketing-digital","category-marketing-no-instagram","category-midias-sociais","category-sem-categoria","tag-comopublicarnoigtv","tag-empresa","tag-googleads","tag-instagram","tag-instagramigtv","tag-marketingdigital","tag-midiassociais","tag-socialmedia"],"yoast_head":"\nO Instagram vai mudar (de novo)! 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