{"id":111865,"date":"2021-10-11T14:50:47","date_gmt":"2021-10-11T17:50:47","guid":{"rendered":"https:\/\/www.agenciagaya.com.br\/?p=111865"},"modified":"2021-10-11T14:50:47","modified_gmt":"2021-10-11T17:50:47","slug":"gerenciar-redes-sociais-empresa","status":"publish","type":"post","link":"https:\/\/www.agenciagaya.com.br\/en\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/","title":{"rendered":"Managing Social Media: How to Choose the Perfect Company"},"content":{"rendered":"<p>You&#039;ve probably already noticed, during your research, that there are thousands of &quot;pseudo-experts&quot; in... <strong>social media<\/strong> Around here. Everyone&#039;s saying they are <strong>experts in managing social media<\/strong> of a company.<\/p>\n<p>But unfortunately, the truth is that the vast majority don&#039;t know what they&#039;re doing.<\/p>\n<p>I&#039;m not saying there are so few that you could count them on your fingers, but I guarantee that this gigantic volume of experts... <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.agenciagaya.com.br\/en\/gerenciamento-de-redes-sociais\/\" target=\"_blank\" rel=\"noopener\"><strong>social media management for businesses<\/strong><\/a>,<\/span> It&#039;s nothing more than a grand illusion.<\/p>\n<h2 style=\"text-align: center;\"><em><strong>\u201c&quot;Most people don&#039;t know how to play the game of those at the highest level.&quot;\u201d<\/strong><\/em><\/h2>\n<p style=\"font-weight: 400;\">What separates those who truly know how to play this game seriously and effectively are these three points:<\/p>\n<ul style=\"font-weight: 400;\">\n<li><strong>Practice time<\/strong><\/li>\n<li><strong>Consistency<\/strong><\/li>\n<li><strong>Knowing how to do it (and doing it well!)<\/strong><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Despite many companies boasting that they know how to take their brand to new heights through... <strong>social media marketing<\/strong>, Few are those who truly take a company from <strong>From point A to point B with excellence.<\/strong>.<\/p>\n<p>O <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.agenciagaya.com.br\/en\/gerenciamento-de-redes-sociais\/\" target=\"_blank\" rel=\"noopener\"><strong>social media management<\/strong><\/a><\/span> It involves several steps and is much more than simply making posts.<\/p>\n<p><center><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CCdYxjGBOGK\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CCdYxjGBOGK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CCdYxjGBOGK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by GAYA Performance Digital (@gayaperformance)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center><\/p>\n<p>Social media management involves ensuring a good multichannel strategy, aiming to find a balance between customer service, content creation, and results analysis across your company&#039;s social media channels.<\/p>\n<p>Being present in <strong>social media<\/strong> It&#039;s no longer a differentiating factor for any company. Currently, those who stand out on social media are companies that recognize the value of this tool and use it as a communication channel with their customers and as a promotional channel, both for the brand and for products\/services and content.<\/p>\n<p>We know that it&#039;s not easy for a company starting out on social media to define what type of content to publish, whether to have a lighter or more serious approach, how often to post on social networks, which metrics to analyze, etc.<\/p>\n<p>A management of <strong>social media<\/strong> It involves several stages, ranging from defining the strategy and positioning, planning publications and execution, to monitoring and gathering results.<\/p>\n<p>For all of this to be done well, it&#039;s necessary to have a person or team exclusively responsible for your company&#039;s social media channels, because that way the process will be seen as important and necessary for the company, and not just an obligation that doesn&#039;t bring real benefits.<\/p>\n<h2>How do I build my social media strategy?<\/h2>\n<p>Here&#039;s the key point: without a well-defined strategy, your company will have a social media profile but won&#039;t know what to do with it. This is where many companies go wrong; they fail to see the real benefit of investing in social media management and become discouraged.<\/p>\n<p>It is very important\u00a0<strong>define the objective of being present on social media<\/strong>.<\/p>\n<p>That&#039;s where our followers and customers feel comfortable sharing our content, commenting and giving feedback on the content and services we offer, or simply having an open channel of communication with us.<\/p>\n<p>However, there are several objectives that may be linked to your social media management strategy. For example:<\/p>\n<ul>\n<li>brand promotion;<\/li>\n<li>to be a channel of communication with customers;<\/li>\n<li>Create a fan community for your company;<\/li>\n<li>education through the dissemination of content;<\/li>\n<li>sales.<\/li>\n<\/ul>\n<p>The essential thing is that\u00a0<b>Only one objective should be the driving force of your strategy.<\/b>\u00a0\u2013 to maintain focus \u2013 and to ensure that the objective is aligned with your company&#039;s current situation.<\/p>\n<p>And most importantly: this strategy can \u2013 and should \u2013 vary over time. If you find that your company has reached its goal and that brand awareness is no longer as important, the next step could be to start focusing on sales.<\/p>\n<h2>How to sell through social media: Social selling<\/h2>\n<p>Understanding how to sell through social media is the first step in adopting a new and rapidly growing commercial approach: social selling.<\/p>\n<p>While the traditional sales script relies on cold calling techniques, demonstrations, and lead generation, sales driven by social media are based on... <strong>relationships<\/strong>.<\/p>\n<p>In other words, you use social media to connect with potential customers and get closer to your target audience, building lasting relationships and sharing relevant content.<\/p>\n<p>According to the State of Inbound 2018 report, published by <strong>HubSpot<\/strong>, Currently, the biggest challenge in sales is getting a response from prospecting efforts. Therefore, social media is fertile ground for generating relevant dialogues with potential clients and capturing more promising leads.<\/p>\n<p>A survey conducted by the Institute <strong>Qualibest<\/strong> A 2019 study published in the newspaper Extra revealed that 621% of Brazilians have already shopped online through social media. Furthermore, 80% of users follow company pages on Facebook, while 89% follow brand profiles on Instagram.<\/p>\n<p>In terms of presence, 93% of internet users are on YouTube, 92% on Facebook, and 83% on Instagram.<\/p>\n<p><center><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CEgtQKTB9Aj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CEgtQKTB9Aj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CEgtQKTB9Aj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by GAYA Performance Digital (@gayaperformance)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center><\/p>\n<p>From the business perspective, 96.21% of businesses are already present on social media, and 38.11% cite increased sales and customer numbers as the main benefits of this strategy, according to the Social Media Trends 2019 survey conducted by [organization name - missing from original text]. <strong>Rock Content<\/strong>.<\/p>\n<p>In the B2B market, the social network of the moment is... <strong>LinkedIn<\/strong>70% of sales representatives say they are closing more deals through this social network, according to the State of Sales 2018 report, released by LinkedIn Business. So, if you haven&#039;t yet leveraged the potential of social media to increase your sales, it&#039;s time to create your strategy.<\/p>\n<h2>How to sell through social media: step by step<\/h2>\n<p>Do you want to know? <strong>How to sell through social media.<\/strong> Looking for a quick tutorial? Check out the... <strong>6 essential steps to create your social selling strategy<\/strong>.<\/p>\n<h3>1. Select the most relevant social media networks.<\/h3>\n<p>The first step in learning how to sell through social media is identifying where your customers and prospects are. To do this, you can base your strategy on personas\u2014semi-fictional characters created by marketing to represent your ideal customer\u2014research showing the audience profile of each platform, or even the strategies of your competitors.<\/p>\n<p>Another tip is to use a tool like BuzzSumo to assess the popularity of content related to your brand on social media \u2014 and also discover which ones perform best and appeal most to your audience.<\/p>\n<h3>2. Align the marketing and sales teams.<\/h3>\n<p>To implement a social selling strategy, it&#039;s essential to align your marketing and sales teams.<\/p>\n<p>On one hand, you&#039;ll have inbound marketing experts creating exclusive content to attract, convert, and qualify leads on social media.<\/p>\n<p>On the other hand, salespeople who are tuned in to the latest prospecting trends are providing the team with insights about the buyer&#039;s journey through social media.<\/p>\n<p>Therefore, both teams must work together to boost sales through social media.<\/p>\n<h3>3. Monitor conversations about your brand.<\/h3>\n<p>One of the advantages of social media is the ability to closely monitor what users are saying about your products and gather valuable insights. This allows you to identify the best leads and understand exactly what consumers want at each stage of the sales funnel.<\/p>\n<p>If you use a methodology like SPIN Selling, for example, dialogues on social media can greatly advance the process of gathering information to guide the client in making a decision.<\/p>\n<h3>4. Use the sales features of social media.<\/h3>\n<p>To speed up conversions, you can use the sales features that the social media platforms themselves offer.<\/p>\n<p>On Facebook, for example, you have the option to add a store to the company&#039;s fan page.<\/p>\n<p>Today, there are several e-commerce platforms that automatically integrate with Facebook Shops, allowing customers to make purchases directly through the page or chat.<\/p>\n<p>Another feature that is starting to become popular is Instagram Shopping, which enables sales through the app using the Facebook product catalog.<\/p>\n<h3>5. Use the information and metrics<\/h3>\n<p>Social media platforms are valuable sources of information about the behavior, profile, and habits of your audience.<\/p>\n<p>By using data analytics tools from Facebook, Instagram, and Twitter, for example, you can identify which content works best with your audience, who is most engaged with your business, and how consumers react to your ads.<\/p>\n<p>All this data is crucial for guiding the sales team in the processes of prospecting, qualifying, and negotiating with leads.<\/p>\n<h3>6. Share content with high conversion potential.<\/h3>\n<p>Some types of content have a higher conversion rate on social media, depending on the platform and audience profile.<\/p>\n<p>On Facebook, for example, posts and ads with videos are trending, especially those of the &quot;tutorial&quot; and informative type about products and services.<\/p>\n<p>On Instagram, Stories have been attracting more and more followers and... <a href=\"https:\/\/www.agenciagaya.com.br\/en\/campanha-com-influencers\/\" target=\"_blank\" rel=\"noopener\"><strong>digital influencers<\/strong><\/a> They are great partners for recommending your products and increasing conversions.<\/p>\n<p>Therefore, it&#039;s up to you to stay aware of social media trends and create content that is increasingly focused on sales.<\/p>\n<p>Did you understand how selling through social media can be revolutionary for your company? Then put these tips into practice and take advantage of this booming social media moment!<\/p>\n<h2>Are you lost and in need of help? An initial consultation can help.<\/h2>\n<p>In most cases, for companies that want to start an online sales strategy but don&#039;t know where to begin, we recommend hiring a... <a href=\"https:\/\/www.agenciagaya.com.br\/en\/consultoria-de-marketing-digital-para-pequenas-empresas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Digital Marketing Consulting for Small and Medium-Sized Businesses<\/strong><\/span><\/a>.<\/p>\n<p>This consulting service can be provided as a one-time meeting or through monthly follow-up, including on-site visits from our consultants to assist you and your team with your digital marketing strategy.<\/p>\n<p>If you are interested, <a href=\"https:\/\/www.agenciagaya.com.br\/en\/consultoria-de-marketing-digital-para-pequenas-empresas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>access this link<\/strong><\/span><\/a>, Fill out the form and speak with one of our consultants.<\/p>\n<p><a href=\"https:\/\/www.agenciagaya.com.br\/en\/consultoria-de-marketing-digital-para-pequenas-empresas\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-111078\" src=\"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta-1024x635.jpg\" alt=\"\" width=\"960\" height=\"595\" srcset=\"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta-1024x635.jpg 1024w, https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta-300x186.jpg 300w, https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta-768x476.jpg 768w, https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta.jpg 1080w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Provavelmente voc\u00ea j\u00e1 deve ter percebido, ao longo das suas pesquisas, que existem milhares de \u201cpseudo-experts\u201d em m\u00eddias sociais por a\u00ed. Todos dizendo que s\u00e3o especialistas em gerenciar as redes sociais de uma empresa. Mas, infelizmente, a verdade \u00e9 que a grande maioria n\u00e3o sabe o que est\u00e1 fazendo. N\u00e3o digo que s\u00e3o poucos a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":111866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,79,145,88],"tags":[200,63,77,143],"class_list":["post-111865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-midias-sociais","category-redes-sociais","category-vendas","tag-gerenciamento","tag-marketingdigital","tag-midiassociais","tag-redessociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gerenciar Redes Sociais: como escolher a empresa perfeita<\/title>\n<meta name=\"description\" content=\"Como escolher a empresa perfeita para gerenciar as redes sociais de sua empresa? Acesse agora e confira neste artigo completo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agenciagaya.com.br\/en\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gerenciar Redes Sociais: como escolher a empresa perfeita\" \/>\n<meta property=\"og:description\" content=\"Como escolher a empresa perfeita para gerenciar as redes sociais de sua empresa? Acesse agora e confira neste artigo completo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agenciagaya.com.br\/en\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/\" \/>\n<meta property=\"og:site_name\" content=\"GAYA - Ag\u00eancia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gayaperformance\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-11T17:50:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2021\/10\/gerenciar-redes-sociais-empresa-perfeita-agencia-gaya.png\" \/>\n\t<meta property=\"og:image:width\" content=\"847\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"GAYA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GAYA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/\"},\"author\":{\"name\":\"GAYA\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#\\\/schema\\\/person\\\/d52267488ee3dd225eb7fc9cd06d4c81\"},\"headline\":\"Gerenciar Redes Sociais: como escolher a empresa perfeita\",\"datePublished\":\"2021-10-11T17:50:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/\"},\"wordCount\":1792,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/gerenciar-redes-sociais-empresa-perfeita-agencia-gaya.png\",\"keywords\":[\"#gerenciamento\",\"#marketingdigital\",\"#midiassociais\",\"redessociais\"],\"articleSection\":[\"Marketing Digital\",\"M\u00eddias Sociais\",\"Redes Sociais\",\"Vendas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/\",\"url\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/\",\"name\":\"Gerenciar Redes Sociais: como escolher a empresa perfeita\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/gerenciar-redes-sociais-empresa-perfeita-agencia-gaya.png\",\"datePublished\":\"2021-10-11T17:50:47+00:00\",\"description\":\"Como escolher a empresa perfeita para gerenciar as redes sociais de sua empresa? Acesse agora e confira neste artigo completo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/gerenciar-redes-sociais-empresa-perfeita-agencia-gaya.png\",\"contentUrl\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/gerenciar-redes-sociais-empresa-perfeita-agencia-gaya.png\",\"width\":847,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2021\\\/10\\\/11\\\/gerenciar-redes-sociais-empresa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gerenciar Redes Sociais: como escolher a empresa perfeita\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#website\",\"url\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/\",\"name\":\"GAYA - Ag\u00eancia de Marketing Digital\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#organization\",\"name\":\"Ag\u00eancia GAYA - Ag\u00eancia de Marketing Digital\",\"url\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/cropped-logo-gaya-agencia-marketing-digital-maringa-performance-pequena-verde.png\",\"contentUrl\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/cropped-logo-gaya-agencia-marketing-digital-maringa-performance-pequena-verde.png\",\"width\":119,\"height\":42,\"caption\":\"Ag\u00eancia GAYA - Ag\u00eancia de Marketing Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gayaperformance\\\/\",\"https:\\\/\\\/www.instagram.com\\\/gayaperformance\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCG2Tq3_8cFqrr2sJGJttkhQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#\\\/schema\\\/person\\\/d52267488ee3dd225eb7fc9cd06d4c81\",\"name\":\"GAYA\",\"sameAs\":[\"http:\\\/\\\/www.agenciagaya.com.br\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Managing Social Media: How to Choose the Perfect Company","description":"Como escolher a empresa perfeita para gerenciar as redes sociais de sua empresa? Acesse agora e confira neste artigo completo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.agenciagaya.com.br\/en\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/","og_locale":"en_US","og_type":"article","og_title":"Gerenciar Redes Sociais: como escolher a empresa perfeita","og_description":"Como escolher a empresa perfeita para gerenciar as redes sociais de sua empresa? Acesse agora e confira neste artigo completo.","og_url":"https:\/\/www.agenciagaya.com.br\/en\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/","og_site_name":"GAYA - Ag\u00eancia de Marketing Digital","article_publisher":"https:\/\/www.facebook.com\/gayaperformance\/","article_published_time":"2021-10-11T17:50:47+00:00","og_image":[{"width":847,"height":500,"url":"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2021\/10\/gerenciar-redes-sociais-empresa-perfeita-agencia-gaya.png","type":"image\/png"}],"author":"GAYA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"GAYA","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/#article","isPartOf":{"@id":"https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/"},"author":{"name":"GAYA","@id":"https:\/\/www.agenciagaya.com.br\/#\/schema\/person\/d52267488ee3dd225eb7fc9cd06d4c81"},"headline":"Gerenciar Redes Sociais: como escolher a empresa perfeita","datePublished":"2021-10-11T17:50:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/"},"wordCount":1792,"commentCount":0,"publisher":{"@id":"https:\/\/www.agenciagaya.com.br\/#organization"},"image":{"@id":"https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2021\/10\/gerenciar-redes-sociais-empresa-perfeita-agencia-gaya.png","keywords":["#gerenciamento","#marketingdigital","#midiassociais","redessociais"],"articleSection":["Marketing Digital","M\u00eddias Sociais","Redes Sociais","Vendas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/","url":"https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/","name":"Managing Social Media: How to Choose the Perfect Company","isPartOf":{"@id":"https:\/\/www.agenciagaya.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/#primaryimage"},"image":{"@id":"https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2021\/10\/gerenciar-redes-sociais-empresa-perfeita-agencia-gaya.png","datePublished":"2021-10-11T17:50:47+00:00","description":"Como escolher a empresa perfeita para gerenciar as redes sociais de sua empresa? Acesse agora e confira neste artigo completo.","breadcrumb":{"@id":"https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/#primaryimage","url":"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2021\/10\/gerenciar-redes-sociais-empresa-perfeita-agencia-gaya.png","contentUrl":"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2021\/10\/gerenciar-redes-sociais-empresa-perfeita-agencia-gaya.png","width":847,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.agenciagaya.com.br\/2021\/10\/11\/gerenciar-redes-sociais-empresa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.agenciagaya.com.br\/"},{"@type":"ListItem","position":2,"name":"Gerenciar Redes Sociais: como escolher a empresa perfeita"}]},{"@type":"WebSite","@id":"https:\/\/www.agenciagaya.com.br\/#website","url":"https:\/\/www.agenciagaya.com.br\/","name":"GAYA - Digital Marketing Agency","description":"","publisher":{"@id":"https:\/\/www.agenciagaya.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.agenciagaya.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.agenciagaya.com.br\/#organization","name":"GAYA Agency - Digital Marketing Agency","url":"https:\/\/www.agenciagaya.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.agenciagaya.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/06\/cropped-logo-gaya-agencia-marketing-digital-maringa-performance-pequena-verde.png","contentUrl":"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/06\/cropped-logo-gaya-agencia-marketing-digital-maringa-performance-pequena-verde.png","width":119,"height":42,"caption":"Ag\u00eancia GAYA - Ag\u00eancia de Marketing Digital"},"image":{"@id":"https:\/\/www.agenciagaya.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gayaperformance\/","https:\/\/www.instagram.com\/gayaperformance\/","https:\/\/www.youtube.com\/channel\/UCG2Tq3_8cFqrr2sJGJttkhQ"]},{"@type":"Person","@id":"https:\/\/www.agenciagaya.com.br\/#\/schema\/person\/d52267488ee3dd225eb7fc9cd06d4c81","name":"GAYA","sameAs":["http:\/\/www.agenciagaya.com.br"]}]}},"_links":{"self":[{"href":"https:\/\/www.agenciagaya.com.br\/en\/wp-json\/wp\/v2\/posts\/111865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agenciagaya.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agenciagaya.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agenciagaya.com.br\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agenciagaya.com.br\/en\/wp-json\/wp\/v2\/comments?post=111865"}],"version-history":[{"count":0,"href":"https:\/\/www.agenciagaya.com.br\/en\/wp-json\/wp\/v2\/posts\/111865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agenciagaya.com.br\/en\/wp-json\/wp\/v2\/media\/111866"}],"wp:attachment":[{"href":"https:\/\/www.agenciagaya.com.br\/en\/wp-json\/wp\/v2\/media?parent=111865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agenciagaya.com.br\/en\/wp-json\/wp\/v2\/categories?post=111865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agenciagaya.com.br\/en\/wp-json\/wp\/v2\/tags?post=111865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}