Instagram<\/strong> <\/a>For a variety of reasons, utilizing all available tools and opportunities facilitates contact with your potential customer.<\/p>\nUnlike videos sent directly to the Instagram<\/strong>, the videos of IGTV<\/strong> They can be up to 60 minutes long. This allows you to plan your content in a more elaborate and complete way, unlike the improvisation that usually occurs in stories.<\/p>\nIt's worth remembering that the videos posted on IGTV<\/strong> They are not automatically sent to your Instagram<\/strong>.If you want them to appear in your feed, you need to click on "post a preview," and only then will a preview be available as a post.<\/p>\nReels for businesses<\/h2>\n
O Reels<\/strong> It's the platform's newest darling, and it's directly linked to stories.<\/p>\nBasically, its goal is to facilitate and improve the editing of quick videos up to 30 seconds long, so it offers several options that encourage users' creativity, such as music, effects, speed adjustments, and more.<\/p>\n
However, this tool should be adapted to suit your company's needs.<\/p>\n
So before creating your video, you should think about what the objective is and what you want to add to your work.<\/p>\n
O Reels<\/strong> It brings a more informal and relaxed tone to your communication, and also helps to showcase product and service details in a more creative and fun way. So if your business requires formality, the Reels<\/strong> It may not be the best option for you.<\/p>\nThe secret to a good result is to assess your audience's preferences and your company's objective, so you can choose the ideal service.<\/p>\n
Reels or IGTV: Which is Better?<\/h2>\n
When it comes to IGTV<\/strong> e Reels<\/strong>, Each platform offers different features, which doesn't mean one is better than the other.<\/p>\nIn the case of companies, the preference for IGTV<\/strong> or by Reels<\/strong> It comes from the audience itself, but of course you can use both.<\/p>\nThe main thing to do in this case is to identify what your client is most interested in, and tailor the content according to the functionality of each service.<\/p>\n
BONUS: Is it possible to know who watched your Reels or IGTV?<\/h2>\n
The answer is simple: NO!<\/p>\n
According to Instagram<\/strong>, Viewing and sharing permissions vary depending on your profile's privacy settings.<\/p>\nOn public accounts, anyone on Instagram will have access to your information., Reels<\/strong>, IGTV<\/strong>, videos, feed, stories and more.<\/p>\nThey may appear in the "Explore" tab, as well as in other search locations and hashtags.<\/p>\n
On private accounts, only your pre-approved followers can view and share your videos.<\/p>\n
If this happens, the person who received the share must also be following you to see it.<\/p>\n
So how do you view the information on Reels and IGTV?<\/h2>\n
In the case of Reels, go to your profile, tap on a video, and you'll have access to:<\/p>\n
\n- Who liked and commented;<\/li>\n
- Video views, which is how many times someone pressed play (this does not include replay actions, and it's worth remembering that this metric is still under development, so it may not be exact);<\/li>\n
- If this video was chosen to be featured on Reels<\/strong>.<\/li>\n<\/ul>\n
On IGTV it's not much different, it's possible to:<\/p>\n
\n- See the number of likes;<\/li>\n
- Number of shares;<\/li>\n
- Views;<\/li>\n
- How many seconds were watched?;<\/li>\n<\/ul>\n
Although the metrics are not very precise and complete, it is worth noting that these are recent tools, and furthermore, the platform of Instagram<\/strong> This information is constantly being updated, and it may change at any time.<\/p>\n
![\"http:\/\/bit.ly\/WhatsAppGaya\"](\"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/10\/Gerenciamento-de-redes-sociais-Tudo-o-que-voc\u00ea-precisa-saber-Agencia-Marketing-digital-gaya-performance-maringa-2-1024x635.jpg\")
<\/a><\/p>\n