{"id":111047,"date":"2020-12-03T17:34:09","date_gmt":"2020-12-03T20:34:09","guid":{"rendered":"https:\/\/www.agenciagaya.com.br\/?p=111047"},"modified":"2020-12-03T17:34:09","modified_gmt":"2020-12-03T20:34:09","slug":"marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor","status":"publish","type":"post","link":"https:\/\/www.agenciagaya.com.br\/en\/2020\/12\/03\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor\/","title":{"rendered":"Referral marketing: do opinions from acquaintances carry more weight?"},"content":{"rendered":"<p>O <strong>referral marketing<\/strong>, Word-of-mouth marketing, or marketing in general, is simply a group of people exchanging ideas and experiences as consumers about a product or service.<\/p>\n<p>This is a tool that can be explored, and if implemented correctly, it will be a great ally for your brand.<\/p>\n<p>Want to know how to leverage it to sell more and better? Keep reading.<\/p>\n<h2>How does referral marketing work?<\/h2>\n<p>This type of advertising finds a large and fertile ground to be explored in one prime location: <strong>The Internet.<\/strong><\/p>\n<p>Blogs, social networks, and communication apps are the main tools for... <strong>referral marketing<\/strong> to work or not.<\/p>\n<p>So how do I build positive buzz for my company?<\/p>\n<ul>\n<li>\n<h3>Search<\/h3>\n<\/li>\n<\/ul>\n<p>Each audience reacts to and identifies with a certain type of approach. Do you know your customers? Do you know what would make them speak well of your company?<\/p>\n<p>Discover this information and work positively with it to benefit your brand.<\/p>\n<ul>\n<li>\n<h3>Planning<\/h3>\n<\/li>\n<\/ul>\n<p>The main rules of a good conversation are: <em>Knowing what to talk about and how to talk about it.<\/em>.<\/p>\n<p>Therefore, it&#039;s pointless for some clients to keep repeating the same advertisement; it&#039;s necessary to work on the message and go beyond mere repetition.<\/p>\n<ul>\n<li>\n<h3>Constancy<\/h3>\n<\/li>\n<\/ul>\n<p>A good deed done only sporadically is not enough.<\/p>\n<p>The public quickly notices when a company acts in a certain way solely to gain sales and customers, therefore consistency in campaigns is essential.<\/p>\n<ul>\n<li>\n<h3>Practice<\/h3>\n<\/li>\n<\/ul>\n<p>O <strong>Referral marketing<\/strong> It needs to go beyond a beautiful and effective message; it truly needs to be what your client perceived and passed on. Otherwise, it&#039;s just misleading advertising, and the buzz can turn negative.<\/p>\n<h2>Advantages of the referral<\/h2>\n<p><strong>Reliable:<\/strong> People don&#039;t usually trust companies, but they do trust other people.<\/p>\n<p>Getting your customers to spread positive reviews about your product or service can be a major and important differentiator.<\/p>\n<p><strong>Steerable: <\/strong>If you use your existing clientele as the basis for your referral marketing, we understand that they will spread the word about your company within a circle of friends whose profiles are likely also interested in what you offer.<\/p>\n<p>Therefore, it is much easier to attract an audience that matches your company&#039;s profile, but who are not yet your customers.<\/p>\n<p><strong>Powerful: <\/strong>In the past, it was easier to deal with mass news and it was easy for flaws to be forgotten, but with the internet and especially social media, the customer has an active voice in what they buy and consume.<\/p>\n<p>So be cautious about the message and image you want to convey, because the share button can be like wildfire.<\/p>\n<p><strong>Influential:\u00a0<\/strong>Referral marketing is great for accelerating sales.<\/p>\n<p>Imagine that a potential customer has been following your product for a while; if they see a friend or acquaintance recommending it, it&#039;s very likely they&#039;ll make the purchase immediately.<\/p>\n<h2>Four tips to put into practice<\/h2>\n<p>Some simple practices can help in <strong>referral marketing<\/strong> from your company, and some of them are just the basics that your company probably already does. Check it out!<\/p>\n<h3>1- Good relationship<\/h3>\n<p>Create and maintain a good relationship with your customer. Offer benefits to those who choose your company over the competition, especially if you are starting out; this is fundamental to establishing yourself in the market.<\/p>\n<h3>2. Produce viral content.<\/h3>\n<p>Deliver a direct and surprising message that reaches many people, and consequently, it gets spread and shared throughout the network.<\/p>\n<p>One of the most common forms is videos and images of something that is trending at the moment, the famous MEMES.<\/p>\n<p>Besides being entertaining, they attract attention when posted, and what attracts attention has a greater chance of being clicked, liked, and shared.<\/p>\n<h3>3- Good service, ALWAYS<\/h3>\n<p>Problems will always exist, and they can be an excellent way to show your client how important and unique they are to your company.<\/p>\n<p>The way you handle potential exchanges, defects, or any other issues that may arise will define the quality of your influencer marketing.<\/p>\n<p>Think about it: Good service when everything is going well is simple, but giving special attention when the customer really needs it is what makes the difference.<\/p>\n<h3>4. Focus on the customer experience.<\/h3>\n<p>In addition to all the tips above, another crucial issue is offering a complete experience with your company.<\/p>\n<p>You won&#039;t just be selling or providing a service; you&#039;ll go beyond that. Your customer&#039;s experience and journey should begin from the first contact and continue through to the post-sale phase.<\/p>\n<p>In this way, your company will generate value throughout the entire purchasing process and actively participate in this journey, and the result will be nothing short of very positive.<\/p>\n<p>If you have any questions or are still unsure how to take advantage of the <strong>referral marketing<\/strong> For your company, we can help.<\/p>\n<p>Our team is ready to assist you and support your company in this and many other campaigns.<\/p>\n<p>We have years of experience in <a href=\"https:\/\/www.agenciagaya.com.br\/en\/\">digital marketing<\/a>,\u00a0<a href=\"https:\/\/www.agenciagaya.com.br\/en\/criacao-de-sites\/\">Responsive, functional, and sales-oriented websites<\/a>, <a href=\"https:\/\/www.agenciagaya.com.br\/en\/consultoria-de-marketing-digital-para-pequenas-empresas\/\">Social media management and consulting.<\/a><\/p>\n<p>Contact us now and discover everything we can do for your company.<\/p>\n<p><a href=\"https:\/\/www.agenciagaya.com.br\/en\/\"><em>#SejaGaya<\/em><\/a><\/p>\n<p><a href=\"http:\/\/bit.ly\/Whats-de-GAYA\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-111078 size-large\" src=\"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta-1024x635.jpg\" alt=\"\" width=\"960\" height=\"595\" srcset=\"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta-1024x635.jpg 1024w, https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta-300x186.jpg 300w, https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta-768x476.jpg 768w, https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta.jpg 1080w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>O marketing de indica\u00e7\u00e3o, ou marketing boca a boca, nada mais \u00e9 do que algumas pessoas trocando ideias e experi\u00eancias como consumidor, sobre um produto ou servi\u00e7o. Est\u00e1 \u00e9 uma ferramenta que pode ser explorada, e se realizada de maneira correta, ser\u00e1 um grande aliado da sua marca. Quer saber como aproveit\u00e1-la para vender mais [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":111077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,112,36,145],"tags":[172,159,170,50,173,171,95],"class_list":["post-111047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-de-influencia","category-marketing-digital","category-redes-sociais","tag-bocaaboca","tag-empresas","tag-indicacao","tag-marketing","tag-memes","tag-viral","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de indica\u00e7\u00e3o: opini\u00f5es de conhecidos t\u00eam mais valor?<\/title>\n<meta name=\"description\" content=\"O marketing de indica\u00e7\u00e3o \u00e9 uma ferramenta que pode ser um grande aliado da sua marca. 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