{"id":110778,"date":"2020-10-06T09:30:05","date_gmt":"2020-10-06T12:30:05","guid":{"rendered":"https:\/\/www.agenciagaya.com.br\/?p=110778"},"modified":"2020-10-07T08:47:38","modified_gmt":"2020-10-07T11:47:38","slug":"gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber","status":"publish","type":"post","link":"https:\/\/www.agenciagaya.com.br\/en\/2020\/10\/06\/gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber\/","title":{"rendered":"Social media management: Everything you need to know"},"content":{"rendered":"

You've probably heard of it already. Social Media Management<\/strong>, That's right, isn't it? But do you know what that means and how it can contribute to your company?<\/p>\n

O social media management<\/strong> It involves several steps and is much more than simply making posts.<\/p>\n

It consists of ensuring a good strategy, aiming to find a balance between customer service, content creation, and results analysis.<\/p>\n

Therefore, manage social media<\/strong> It's a serious activity that requires a lot of dedication and can be responsible for the success or failure of your business.<\/p>\n

Should we give this more attention?<\/p>\n

What is Social Media Management?<\/h3>\n

O social media management<\/strong><\/a> It consists of publishing content on various online platforms; the difficulty lies in publishing something truly relevant and effective, in other words: content that sells.<\/p>\n

A beautiful post, an inspiring text, a shower of likes and reactions are useless if they don't yield results. Of course, good visibility and good posts are important, but if they aren't linked to a solid results plan, they won't do any good.<\/p>\n

Right now you're probably wondering if choosing that automated tool was the best option.<\/p>\n

The answer is quite simple: nothing beats a plan specifically tailored to your needs, and nothing beats defining what you want and who you want it from.<\/p>\n

So if you want to go further and take your company to another level, keep reading.<\/p>\n

Which social media platforms should I be on?<\/h3>\n

There's no single right recipe to follow or an exact number of social media platforms you should invest in, but as a first step, it's important to identify which ones your audience is present on.<\/p>\n

After deciding where your company will be present, it's necessary to develop individual strategies, since each social network has different objectives, for example:<\/p>\n

Instagram is more visual and informal, while LinkedIn is geared towards professional networking.<\/p>\n

So keep in mind that the social network you choose will define what your posts will be like, the language used, how you approach your audience, and whether it will meet your needs and objectives.<\/p>\n

What needs to be done?<\/h3>\n

Start by considering what you know about your audience. It's important to conduct some brief research to understand their main interests, through reports, for example.<\/p>\n

All the information you have will help you not only to build an aligned strategy, but also to ensure that your brand reaches them.<\/p>\n

After this initial stage, share creative and relevant content, and explore the full potential of what the tool has to offer.<\/p>\n

For example, on Facebook you can share links to your blog posts or advertise your products, while on Instagram you can use stories to showcase your company's daily activities. This more informal type of posting creates a connection with the customer.<\/p>\n

It's important to make sure that this content adds value for your followers and, consequently, for your brand.<\/p>\n

Another point: be consistent.<\/p>\n

The desired results will not be achieved with only one publication per month, or in a sporadic manner.<\/p>\n

It's important to post frequently and stay in touch with your audience, as consumers are becoming increasingly demanding.<\/p>\n

This doesn't mean creating new content every day, but rather posting at a frequency that demonstrates you care about your customer's needs and are looking for solutions.<\/p>\n

Finally, measure your results.<\/p>\n

How can you know how many people are seeing and interacting with your posts if you don't look at the numbers?<\/p>\n

Content management tools allow you to track the performance of your posts, and this is the only way to find out if your strategies are helping you achieve your goals.<\/p>\n

Conclusion<\/h3>\n

Knowing how manage your social media<\/strong><\/a> It is very important for your company, however it demands a lot of time, care, study and strategy.<\/p>\n

So if you want to make your company stand out, be dedicated and committed to defining the best strategy, knowing that what works for one person may not work for you. Identify what worked well, explore that, and let go of what doesn't serve you.<\/p>\n

Although there are automated tools that perform the function of manage social media<\/strong>, However, she certainly won't be more efficient than a specialized team with years of experience, customizing and developing your content according to your objectives.<\/p>\n

That's why we're here; our team is ready to give you all the support you need, so that together we can define what's best for your company.<\/p>\n

Click on the image below to get in touch.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Voc\u00ea provavelmente j\u00e1 deve ter ouvido falar sobre Gerenciamento de Redes Sociais, n\u00e3o \u00e9 mesmo? Mas sabe o que isso significa e como isso pode contribuir para a sua empresa? O gerenciamento de redes sociais envolve diversas etapas e \u00e9 muito mais do que simplesmente fazer publica\u00e7\u00f5es. Ele consiste em garantir uma boa estrat\u00e9gia, visando […]<\/p>\n","protected":false},"author":6,"featured_media":110804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122,93,101,123,39,54,79],"tags":[144,142,143],"class_list":["post-110778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo","category-internet","category-marketing","category-marketing-de-conteudo","category-marketing-no-facebook","category-marketing-no-instagram","category-midias-sociais","tag-estrategias","tag-gerenciarredessociais","tag-redessociais"],"yoast_head":"\nGerenciamento de redes sociais: Tudo o que voc\u00ea precisa saber<\/title>\n<meta name=\"description\" content=\"Voc\u00ea certamente j\u00e1 deve ter ouvido sobre Gerenciamento de Redes Sociais. Mas tem ideia da influ\u00eancia que ele pode ter na sua empresa? 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Clique e confira.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agenciagaya.com.br\/en\/2020\/10\/06\/gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber\/\" \/>\n<meta property=\"og:site_name\" content=\"GAYA - Ag\u00eancia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gayaperformance\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-06T12:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-07T11:47:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agenciagaya.com.br\/wp-content\/uploads\/2020\/10\/Gerenciamento-de-redes-sociais-Tudo-o-que-voc\u00ea-precisa-saber-Agencia-Marketing-digital-gaya-performance-maringa-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"GAYA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GAYA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2020\\\/10\\\/06\\\/gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2020\\\/10\\\/06\\\/gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber\\\/\"},\"author\":{\"name\":\"GAYA\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#\\\/schema\\\/person\\\/d52267488ee3dd225eb7fc9cd06d4c81\"},\"headline\":\"Gerenciamento de redes sociais: Tudo o que voc\u00ea precisa saber\",\"datePublished\":\"2020-10-06T12:30:05+00:00\",\"dateModified\":\"2020-10-07T11:47:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2020\\\/10\\\/06\\\/gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber\\\/\"},\"wordCount\":833,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2020\\\/10\\\/06\\\/gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Gerenciamento-de-redes-sociais-Tudo-o-que-voc\u00ea-precisa-saber-Agencia-Marketing-digital-gaya-performance-maringa-1.jpg\",\"keywords\":[\"estrategias\",\"Gerenciarredessociais\",\"redessociais\"],\"articleSection\":[\"Conte\u00fado\",\"Internet\",\"Marketing\",\"Marketing de Conte\u00fado\",\"Marketing no Facebook\",\"Marketing no Instagram\",\"M\u00eddias Sociais\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agenciagaya.com.br\\\/2020\\\/10\\\/06\\\/gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2020\\\/10\\\/06\\\/gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber\\\/\",\"url\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2020\\\/10\\\/06\\\/gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber\\\/\",\"name\":\"Gerenciamento de redes sociais: Tudo o que voc\u00ea precisa saber\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2020\\\/10\\\/06\\\/gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/2020\\\/10\\\/06\\\/gerenciamento-de-redes-sociais-tudo-o-que-voce-precisa-saber\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agenciagaya.com.br\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Gerenciamento-de-redes-sociais-Tudo-o-que-voc\u00ea-precisa-saber-Agencia-Marketing-digital-gaya-performance-maringa-1.jpg\",\"datePublished\":\"2020-10-06T12:30:05+00:00\",\"dateModified\":\"2020-10-07T11:47:38+00:00\",\"description\":\"Voc\u00ea certamente j\u00e1 deve ter ouvido sobre Gerenciamento de Redes Sociais. 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