{"id":110488,"date":"2020-02-16T10:02:49","date_gmt":"2020-02-16T13:02:49","guid":{"rendered":"https:\/\/www.agenciasolucoes.com.br\/?p=110488"},"modified":"2021-01-12T16:58:38","modified_gmt":"2021-01-12T19:58:38","slug":"9-razoes-para-usar-o-instagram-para-negocios","status":"publish","type":"post","link":"https:\/\/www.agenciagaya.com.br\/en\/2020\/02\/16\/9-razoes-para-usar-o-instagram-para-negocios\/","title":{"rendered":"9 reasons to use Instagram for business"},"content":{"rendered":"

With\u00a0<\/span>more than 25 million<\/span>\u00a0business accounts of Instagram<\/strong> and more than US$1.5 trillion spent on advertising in\u00a0<\/span>Instagram<\/span>\u00a0Last year, it became clear that brands were investing in this channel.<\/span><\/p>\n

Others, however, remain on the sidelines, and one of the main reasons is that they (incorrectly) believe they have nothing to post.<\/span><\/p>\n

That couldn't be further from the truth.<\/span><\/p>\n

Whether you are a B2C fashion company or a business\u00a0<\/span>B2B<\/span><\/a>\u00a0Traditional, there's a place for you in the countryside.<\/span><\/p>\n

Don't fall into the trap of thinking your company has nothing visually interesting to post.<\/span><\/p>\n

With a little creativity and strategic planning, you'll find many things you can post on... Instagram<\/strong>.<\/span><\/p>\n

Here are nine reasons why you should use Instagram as a business, regardless of your industry.<\/span><\/p>\n

1. Customers are waiting for you on Instagram.<\/span><\/h2>\n

Customers will look for you on Instagram.<\/span><\/p>\n

They may search for you specifically by name or by hashtags related to your business or location.<\/span><\/p>\n

Either way, not finding you is a bad experience.<\/span><\/p>\n

Even if you don't plan to be incredibly active on Instagram, the best practice is to create an account that, at a minimum, includes your company name, contact information, and a few posts to showcase your brand.<\/span><\/p>\n

Either way, you don't want this research to be ineffective \u2013 or worse, lead to a competitor.<\/span><\/p>\n

2. It's a sign of trust.<\/span><\/h2>\n

Having an Instagram account \u2013 especially one\u00a0\u00a0<\/span>verified account on Instagram<\/span>\u00a0This is yet another sign that your company is reputable, genuine, and transparent.<\/span><\/p>\n

If you conduct business exclusively online, having another social media account where your customers can learn about your company is highly valuable.<\/span><\/p>\n

3. Your customers and users can tag you.<\/span><\/h2>\n

Let's say you provide exceptional service to a customer, or if the customer is exaggerating about a product they just bought from you.<\/span><\/p>\n

It's very possible they'll go to Instagram to share the story, and the critical review is from...\u00a0<\/span>gold.<\/span><\/i><\/p>\n

This is the kind of thing you definitely want to be tagged in so it shows up on your Instagram account.<\/span><\/p>\n

But here's the problem: if you don't have an Instagram account, the customer will never be able to tag you, and that's a huge missed opportunity.<\/span><\/p>\n

4. You can label and sell your products.<\/span><\/h2>\n

If you sell products, the ability to share photos and\u00a0<\/span>videos of<\/span>\u00a0Instagram<\/strong>\u00a0\u00a0Having these products directly linked is a major victory.<\/span><\/p>\n

To take advantage of this feature, you need to create a product catalog from your Facebook page (this is where Instagram extracts the product information).<\/span><\/p>\n

5. Link back to your website.<\/span><\/h2>\n

It's not just products you can showcase on your Instagram account \u2013 it can also include your white papers, infographics, blog posts, and any other content you publish on your website.<\/span><\/p>\n

Instagram is yet another social media channel where you can drive traffic back to your website.<\/span><\/p>\n

You can also switch sharing to Facebook or Twitter directly from Instagram, or use a social dashboard that lets you post the same message to different social channels with just a few clicks.<\/span><\/p>\n

6. Online Reputation Management<\/span><\/h2>\n

When it comes to\u00a0<\/span>online reputation management<\/span>\u00a0For search engine optimization for your brand, having an Instagram account is essential.<\/span><\/p>\n

Your online reputation is crucial to your business, and for that reason, you should pay attention to what comes up when customers search for your company or brand name.<\/span><\/p>\n

In addition to your website, your social media channels also typically appear on the first page of search engine results.<\/span><\/p>\n

For this reason, it is a recommended practice to create business accounts on all social media platforms (including Instagram) with your brand, even if you don't plan to use them frequently.<\/span><\/p>\n

The idea here is to control the search engine results page as much as possible, creating profiles and content that point to your brand.<\/span><\/p>\n

This way, if you receive bad publicity online, your website and social media accounts will have a chance to rise above any negative content.<\/span><\/p>\n

7. Your competitors are on Instagram.<\/span><\/h2>\n

If you don't have an Instagram account and your competitors do, you're giving them a competitive advantage, pure and simple.<\/span><\/p>\n

If you're unsure what kind of content to post, see what your competitors are doing.<\/span><\/p>\n

It will also give you a lot of inspiration for what you can do!<\/span><\/p>\n

8. Network<\/span><\/h2>\n

O Instagram<\/strong> It is also a useful networking tool.<\/span><\/p>\n

You can like, comment on, and message other like-minded businesses or individuals, and build relationships with them over time through meaningful interactions.<\/span><\/p>\n

That way, if you want to reach them in the real world or run into them at an event, you'll already have established a base on Instagram.<\/span><\/p>\n

9. You can attract talent through Instagram.<\/span><\/h2>\n

Whenever people think about working with or for a new company, they want to know what it's like.\u00a0<\/span>really<\/span><\/i>\u00a0.<\/span><\/p>\n

To give them a transparent glimpse into the behind-the-scenes moments in Instagram<\/strong> (and on social media in general) is a great way to showcase your company culture.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Com\u00a0mais de 25 milh\u00f5es de\u00a0contas comerciais do Instagram e mais de US $ 7 bilh\u00f5es gastos em\u00a0publicidade\u00a0no\u00a0Instagram\u00a0no ano passado, fica claro que as marcas est\u00e3o investindo nesse canal. Outros, no entanto, permanecem \u00e0 margem, e uma das principais raz\u00f5es \u00e9 que eles (incorretamente) acreditam que n\u00e3o t\u00eam nada para postar. Isso n\u00e3o poderia estar mais […]<\/p>\n","protected":false},"author":6,"featured_media":110489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-110488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nINSTAGRAM: 9 raz\u00f5es para usar o Instagram para neg\u00f3cios<\/title>\n<meta name=\"description\" content=\"INSTAGRAM: Mais de 25 milh\u00f5es de\u00a0contas comerciais e mais de US $ 7 bilh\u00f5es gastos em\u00a0publicidade\u00a0no ano passado. 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