{"id":110464,"date":"2020-02-05T17:56:09","date_gmt":"2020-02-05T19:56:09","guid":{"rendered":"https:\/\/www.agenciasolucoes.com.br\/?p=110464"},"modified":"2020-02-05T17:56:09","modified_gmt":"2020-02-05T19:56:09","slug":"pare-agora-25-erros-de-midias-sociais-que-voce-deve-evitar-imediatamente","status":"publish","type":"post","link":"https:\/\/www.agenciagaya.com.br\/en\/2020\/02\/05\/pare-agora-25-erros-de-midias-sociais-que-voce-deve-evitar-imediatamente\/","title":{"rendered":"STOP NOW! 25 social media mistakes you should avoid immediately."},"content":{"rendered":"

Social media has the power to transform your brand into a massive empire.<\/p>\n

But if you're not careful, you could do the exact opposite.<\/p>\n

Take Snapchat, for example.<\/p>\n

In 2018, Snapchat launched an advertising game called "Would You Rather?"\u201c<\/p>\n

One of the questions<\/a>\u00a0It was debated whether users preferred to "slap Rihanna" or "punch Chris Brown".<\/p>\n

The result?<\/p>\n

Worldwide outrage and a loss of US$1.5 trillion for Snapchat.<\/p>\n

Of course, the poor taste of the advertisement is quite obvious. Nobody wants to play a game based on domestic violence.<\/p>\n

But did you know that there are other, less noticeable social media mistakes that lead to a bad reputation and failure to grow your brand?<\/p>\n

Here are some that you\u00a0never<\/em>\u00a0you should do it.<\/p>\n

25 social media mistakes you should avoid<\/h2>\n

Avoid these 25 mistakes and your social media campaign will flourish.<\/p>\n

1. Not keeping up with current trends.<\/h3>\n

In 2016, Wendy's\u00a0posted a meme<\/a>\u00a0Pepe the Frog, dressed as his mascot.<\/p>\n

What they didn't know was that the cute cartoon frog had...\u00a0tornado<\/a>\u00a0recently\u00a0An image of racism and white supremacy.<\/a><\/p>\n

It's not hard to imagine the answer.<\/p>\n

\"25<\/p>\n

To avoid making a mistake like Wendy's, do a little research before posting anything on social media.<\/p>\n

2. Publishing insensitive content<\/h3>\n

Be funny, but stay away from insensitive jokes.<\/p>\n

We all remember\u00a0Yanny vs. Yanny audio clip Laurel<\/a>\u00a0that tore the web apart.<\/p>\n

To get in on this trend, the manager of\u00a0Twitter<\/a>\u00a0A member of the US Air Force posted this gaffe on social media.<\/p>\n

\"25<\/p>\n

Only. No.<\/p>\n

3. Confusing your business account with your personal account.<\/h3>\n

It's important to be fun and engaging, but don't forget to distinguish between business posts and personal posts.<\/p>\n

For example, don't post a picture of what you had for lunch on your business account (unless you run an organic food delivery service in a diet box).<\/p>\n

4. Getting angry when you receive negative comments.<\/h3>\n

As your brand grows, you receive both positive and negative feedback.<\/p>\n

Remember that negative comments exist to help you improve.<\/p>\n

Deal with them with an open mind and try to solve the problem instead of attacking them.<\/p>\n

Here is an example of a buyer who complained on\u00a0Toblerone's Facebook page<\/a>\u00a0.<\/p>\n

\"25<\/p>\n

Toblerone's answer?<\/p>\n

\"25<\/p>\n

When you make a genuine effort to help customers with their problems, you appease the customers and receive contributions that improve your brand.<\/p>\n

5. Ignoring the editing process<\/h3>\n

Before posting anything on social media, edit it violently.<\/p>\n

Typos and grammar mistakes\u00a0will<\/em>\u00a0They will be noticed and will not be good for your brand.<\/p>\n

6. Failure to correct errors<\/h3>\n

No matter how strict you are with your rules and guidelines, mistakes will happen from time to time (because we're all human, right?).<\/p>\n

When they do, deal with them tactfully. You can even add a bit of humor.<\/p>\n

See this example from the Red Cross, addressing the\u00a0error<\/a>\u00a0Gloria Huang, a social media expert, as an inspiration.<\/p>\n

7. Post only when inspiration strikes.<\/h3>\n

On your personal social media account, you can post whenever you want. Or not at all.<\/p>\n

That's not the case with your business account. In fact, the more you post, the more exposure you'll gain.<\/p>\n

Here's a quick guide to\u00a0Volusion<\/a>\u00a0Regarding the frequency of posting on different social media platforms.<\/p>\n