6 reasons why more content isn't so good (it's actually worse!)

Content clash. Mark Schaefer first predicted it five years ago, in 2014. The marketing industry should have taken this as a warning, and some of us did. But not enough. Instead of moving forward together (and with our audience) with content, we continued to run a metaphorical race to see who could publish the […]

5 reasons why you should invest in interactive content.

As Mark Schaefer observes: “We live in an age of content shock. There is so much content being produced every day (every hour and every minute) that consumer attention is a scarce commodity. Your brand is competing against everyone selling similar products and services, but you are also competing against everyone […]