What is a digital launch?
If you're interested in digital marketing, you've probably heard someone talk about digital launches! A digital launch is a digital marketing strategy used to promote a product, generating high visibility and sales volume at specific times. Every entrepreneur understands that marketing is essential when it comes to success and profit, but […]
Referral marketing: do opinions from acquaintances carry more weight?
Referral marketing, or word-of-mouth marketing, is simply a group of people exchanging ideas and experiences as consumers about a product or service. This is a tool that can be leveraged, and if done correctly, will be a great ally for your brand. Want to know how to use it to sell more?
Social media management: Everything you need to know
You've probably heard of Social Media Management, right? But do you know what it means and how it can benefit your business? Social media management involves several steps and is much more than simply posting. It consists of ensuring a good strategy, aiming to […]
Coronavirus: How small businesses can reduce the economic impact of the pandemic
O impacto econômico do novo coronavírus deve ser grande sobre as pequenas e médias empresas, caso as previsões de alastramento da doença no Brasil se confirmem. Embora o cenário ainda seja incerto, especialistas recomendam que empresários já se preparem para os problemas que potencialmente encontrarão pela frente. “O pequeno e médio empresário que estiver trabalhando […]
Coronavirus boosts delivery services in Brazil and changes the routine of restaurants and consumers.
With empty dining rooms, restaurants are investing in delivery services, while apps are launching measures to reduce contact between suppliers, delivery drivers, and consumers. Since the increase in coronavirus cases in Brazil, experts have recommended social isolation for as many people as possible. Several companies have decreed work-from-home policies, and hundreds of events have been canceled throughout the country in an effort to […]
STOP NOW! 25 social media mistakes you should avoid immediately.
Social media has the power to transform your brand into a massive empire. But if you're not careful, it can do the exact opposite. Take Snapchat, for example. In 2018, Snapchat launched an ad game called "Would You Rather?" One of the questions was whether users would rather "slap Rihanna" or [...]
13 Top Digital Marketing Trends for 2020 (that you should start today!)
The digital marketing trends for 2020 are numerous! The key is knowing how to use them to your business's advantage in a way that generates sales opportunities, not just updated and visually appealing online channels. Knowing the main trends and understanding them thoroughly can be the key to delighting customers and standing out...
4 reasons to participate in CEO Startups (Don't say I didn't warn you)
Have you ever imagined yourself at the helm of an innovative business? Something small, but with an idea and proposed solution that could be transformative in our current world? Startups are increasingly popular when we talk about business models, both in Brazil and around the world. And although […]
Building a brand is the BEST marketing strategy for 2018.
Google has always given preferential treatment to brands. They achieve better rankings with fewer links. They are "penalized" for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? They don't have the same luck. They never get the benefit of the doubt. They need to get twice as many clicks and links. And they never resurface […]
