Do you want to drive more traffic to your social media marketing?
Are you looking for video tools to help?
The right tools make creating video content easier.
In this article, you'll discover 6 video tools for your social media marketing!
# 1: Animoto for creating videos
Animoto It allows you to create professional-quality videos with images and video clips. There are free and paid versions of it. Animoto. Pricing plans range from US$$ 8 per month for personal use to US$$ 34 per month for businesses.
See how to use the Animoto. First, you must register. You can create your account for free using your Facebook profile or your email address.
Next, click the button. To create to start your project Animoto.
Next, choose a style to customize the look of your video. Click on the style to preview it and see how the video would look with it.
Now you're ready to add photos, video clips, and music. Animoto It accepts photos and videos from your computer, smartphone, or other sources, including Facebook, Dropbox, and Photobucket.
You can add your own music or select one from the music catalog. Animoto. The available tracks include instrumental audio and songs.
Now you can customize your video in Settings. Be sure to add a custom thumbnail, title, and description for your video. All of this information helps with search engine optimization.
When you're finished, you can preview your work. Click the button. Preview Video To preview your video. If you want to make changes, close this window and make the necessary edits.
Finally, you're ready to play your video. To do this, click on Play.
When you're finished, click on Produce.
Expert tip: If you decide to choose music from another source (such as the SoundCloud or YouTube( ), ensure that you have full rights. You may be violating copyright laws if you do not fully verify the ownership of music and third-party sharing rights.
# 2: Legend for creating custom GIFs
GIFs are moving images. While there are apps that offer ready-made GIFs, this one lets you customize your own. This app personalizes your brand and allows you to create unique content.
Legend It's a smartphone app that lets you create GIFs by combining text, Flash, and images. You can download it. Legend from Google Play or the App Store.
See how to use Legend to create your own GIFs. First, type your text. You have 100 characters to work with.
Next, choose a photo. You can take a photo using your phone's camera. Choose a photo from your photo gallery, or select a photo from Flickr.
Now it's time to select your animation style. There are 18 variations to choose from, six on each screen.
Legend offers 18 animation styles for you to choose from.
When you choose your color palette, it changes the color of your photo and text. Then, tap the GIF to convert your work into a GIF and tap on... MORE to save to your camera roll.
You can share your animated GIF on Instagram, WhatsApp, or in a text message from the app. Legend. You can also share it directly from the app to other social networks if you have already downloaded the apps to your smartphone.
Expert tip: Create Legend GIFs and save them to your camera roll to share later.
# 3: Relay for geofilters in Snapchat videos
Relay It's a graphic design and publishing tool for people who aren't graphic designers. You can use it. Relay to design your own personalized Snapchat geofilters, which you overlay onto your videos. Geofilters They act as a personal brand for their Snapchat stories, leading to greater engagement. Relay provides a geofilter of the model Snapchat 1080 x 1920 pixels.
You can create an account of Relay Get a free 14-day trial. For professional features, it will cost US$$ 12 per month or US$$ 96 per year.
See how to create a custom geofilter for Snapchat using Relay. After creating an account, click on Projects at the top of the screen and select New Project from the drop-down menu.
Next, you need to choose your layout. Click Layouts at the top of the page, and then on the next page, choose Snapchat from the list Platform on the left side.
Edit the template, customizing the colors, text, and logo.
Click the cloud icon to save your design.
Next, click Publish at the top of the page to publish it.
Expert tip: Create your own geofilter in Snapchat for your event.
# 4: Overvideo to add soundtrack
Overvideo It's a free iOS smartphone app that lets you add text and music to your videos.
To begin, download the app. Overvideo and open it on your iOS device. Then, choose a video from your camera roll or record a new video.
Add text and images to your video. You can increase or decrease the size using the scroll bar.
Next, you can add music to your video. Overvideo You can access the music on your device. Finally, save your video to your camera roll. You can also share it via email or on Instagram.
Expert tip: Capture short video clips when you're at events, attending business meetings, or at work. Use Overvideo To increase the potential engagement of your video with music and subtitles.
# 5: Cinemagraph Pro for GIFs on Facebook Profile
Facebook now allows you to upload videos as profile pictures. You can replace profile pictures with a 7-second looping video, called a cinemagraph.
Cinemagraph Pro (iOS or Mac only) is an easy-to-use tool to add movement to your Facebook profile picture.
Cinemagraph Pro It offers a free version and a paid version for US$15 per month. This tool is very popular among photographers and graphic designers.
To start making your cinemagraph, first decide what will be moving in your video. It could be your hair blowing in the wind, a tear from your eye, or simply a blink. Then use your smartphone or a digital camera to record your video.
Next, edit your video into a cinemagraph. Edit the video to the desired length, focusing on the movement you want to repeat in a loop. Then, embellish the part you want in motion using the brush tool.
Next, set the circuit type, speed, and crossfade (a smooth transition between two audio files). You can also add a filter for extra effect. Export at least 6 seconds so the video fits within the 7-second limit. Finally, upload your cinemagraph to your Facebook profile.
Expert tip: Carefully choose and decide the movement you want in your photo. This will make creating your cinemagraph much easier.
# 6: GoAnimate for video presentations
With the animation tool GoAnimate, With this, you can create videos that are composed of customizable characters, backgrounds, music, and props from your library. You can also add your logo and change the colors to match your brand.
GoAnimate has free and paid versions. You can try the free 14-day trial, but you won't be able to download or export your video as it will contain a watermark. GoAnimate, But it's a great opportunity to test-drive the software.
Choose a theme.
To create a video in GoAnimate, First, create an account and then click Create Video. Next, select your theme. You have three options: Business Friendly, Animation Frame, and Infographic Videos.
Next, select your model in Video Maker. Each template has a series of scenes with backgrounds, characters, props, and text boxes, which can be edited individually.
Choose your character by category, such as children, politics, and sports… Remember to keep your character consistent throughout each scene.
Next, select props to enhance your storytelling in the video. You can move props around each scene freely.
You can also add text to each scene, when relevant, choosing your font. Move the text around the scene if necessary.
Do you have relevant data to include in your video? Use vidgets to depict data and numbers. These graphics are useful if you are communicating increases or decreases, percentages, or statistics.
It's easy to integrate data and numbers, called vidgets, into your video.
You can also add dynamic text to your scenes, such as text that appears on screen vertically or horizontally, or in animation.
Add scenes
Now it's time to choose your scene. In the image below, a sample scene has been selected for the title slide of a video. On the right, you can modify the text. Click the Add Scene button to insert additional scenes.
The number of scenes you choose will determine the video's length.
You can also set your scene duration. For example, if you're making a 30-second video with six scenes, each scene could be 5 seconds long.
You can edit the duration of each scene at any time by increasing or decreasing the edges of your scenes using the line with the video icon.
Add a narration
Next, you can add narration to your scenes. There are two ways to do this: with dialogue or narration. Dialogue applies only to characters and comes with automatic lip-sync. On the other hand, narration is narration, without lip-sync.
To add a narration to your video, use your built-in microphone to record your voice, upload a recording, or use one of GoAnimate's professional narration partners (VoiceBunny, Buyvo, and Voices).
Tip: Enter the text as is before adding a human voice to ensure your audio is in the correct place.
It's easy to drag and drop sound files into GoAnimate. You can import various audio formats, such as MP3, WAV, or M4A. (Note: the individual sound file limit is 15MB.)
Customize your character
Now it's time to get into character. You can customize your character with the character creator; gender, body, hair, clothes, facial expressions, and accessories. You can even create a character that looks like you.
Add Music
Who doesn't like a little music? GoAnimate has a royalty-free music library to choose from. Click the music icon to listen to tracks. After choosing a music track, it appears below your scene lines and narration.
Any music tracks you add will appear below the scene lines and voiceover.
Save and share your video.
When you're finished with your video, click Preview in the upper right corner of the page to view it. This is important because you can identify errors or areas for improvement. You will also need to test the audio.
After viewing the video, click Save now to save it.
In the pop-up window, fill in the video title and add tags and a description to help optimize your video for search engines. You can also select whether you want to save the video as a draft, make it private, or make it public.
Next, you have the option to export and share your video on social media or send it via email.
You can also export your video to other sharing platforms.
video.
You can also share your video on a wide variety of points of sale.
Expert tip: Every aspect of your GoAnimate video is fully customizable, including colors and fonts for images, characters, and audio. Customization is key to social media engagement.
Conclusion
These six great tools will make integrating video into your social media marketing easier. Observe your current engagement rates on your social networks and then check the results after video integration. Video integration will benefit experienced social media marketers who use tools like these.
