Anyone who has been part of an agency or a large brand/organization that gained access to Facebook Ads In its early years, you know how "safe" things were: creating fake profiles to manage ad accounts, everyone at work sharing the same login and password for that profile, and all those steps to get someone to become an admin of that account or Facebook page... ah, the memories. Hehehe!
Facebook Business Manager: The Ultimate Guide
Facebook has revealed in Business Manager This guide aims to help users manage advertising accounts and privileges in a simpler and more streamlined way. We'll explore the ins and outs of this business tool so you can navigate the platform with ease. Let's get started!
What is Business Manager?
Facebook description: a tool to help businesses and agencies manage their ad accounts, pages, and apps in one place.
What does Business Manager offer?
There are 3 main benefits offered by Business Manager:
1. Property – Page and ad management can now be Business Manager properties instead of individual accounts/profiles.
I remember many situations where a company employee created a page and was then fired or left the company to start another job.
Recovering this page ownership has always been a nightmare. (and I've heard and experienced horror stories about employees not returning it).
2. Control – Since ownership of this page is in Business Manager (which has its own separate login), it's easy to see who has access to which pages, ads, etc.
3. Scale – With complete control over who accesses what, The social media manager can work on your Facebook page, your digital advertising agency can work on your ads, and executives can be added to maintain a... Eye of Thundera in everything we are doing.
What are the benefits of using it?
- Invite new users to manage ad accounts, Facebook pages, or apps from a central location.
- Grant different levels of access to users, based on management needs.
- Having a single repository for all your funding sources.
- Easily manage your agency's collaborator relationships and permissions.
- Organize your pages and advertising accounts into projects.
Useless resistance is, little Padawan.
I admire those stubborn advertisers who dig their heels in and refuse to comply with significant changes and evolutions until they are imposed as the rule for them.
But just like their colleagues who protested against the advanced AdWords campaigns, my friends, change is inevitable. Resistance is futile. (translating the beginning there for those who don't speak English, ok?) :*
Effective October 1, 2015, ALL GRAY ACCOUNTS They have been transferred to "READ" status.
It is no longer possible to actively manage advertising accounts or pages using these logins.
But Thiago! What are Gray Accounts?
Gray Accounts were logins that JUST They manage a page or ad account. If you had/have a Gray Account (which I highly doubt) rest assured because you can add it to your Business Manager.
How to get started with Business Manager (Phew!)
1. Appoint an administrator for your business or agency (preferably someone you trust) and create an account at the link. Facebook Business Manager
IMPORTANT: Choose someone who already has administrator access to all your pages for easy setup.
2. Migrate your pages, apps, and advertising accounts.
The admin who created the login and password now needs to link all ad accounts, pages, and apps.
- Click on the Settings tab.
- Navigate to Pages, Ad Accounts, or Apps.
- In the upper right corner, click the Add New button…
ATTENTION: Facebook's layout changes constantly, so the step-by-step instructions MAY CHANGE, but you'll quickly find where we are.
Connect Gray Accounts
- Navigate to the tab Shared Login/Shared Logins
- Click the Add button.
Creating projects
Projects allow you to group pages, ad accounts, and apps into clean views for easier management.
- Check if you are on the page. Settings
- Navigate to the tab Projects
- Click the button Create New Project …
Assigning roles
- Make sure to select the tab. Settings
- Click the button People, in the left-hand navigation
- Click the button Add New Person
- Enter one or more email addresses of the people you would like to add.
Assign the appropriate role to the new user.
Most employees should be given the following permission: employee.
Assign an employee one or more pages, then select the access level for each one.
ADMINISTRATIVE FUNCTIONS:
• Administrator
You can manage all aspects of the page, including sending messages and posting as the page, creating ads, viewing insights, and assigning page roles.
• Editor
You can edit the page, send messages as the page, create ads, and view insights.
• Moderator
You can reply to and delete comments on the page, send messages as a page, create ads, and view insights.
• Advertiser
You can create ads for the page and view the insights.
• Analyst
You can see insights.
Tip: You can assign the user individual page-level permissions or select a default role across all properties.
Next, follow the same process for ad account privileges.
AD ACCOUNT PERMISSIONS
• Administrator
You can manage all aspects of campaigns, including creating reports, viewing and editing billing details, and assigning account roles.
• Advertiser
You can view and edit ads, and you can set up ads using the payment method associated with the ad account; but you cannot set the account level.
• Analyst
You can view the ad's performance.
Business Manager
• View all page notifications.
Click the list icon in the upper right corner. Just like you do on your profile.
• Access Power Editor from Business Manager
Click the “Power Editor” link on the right or left side (depending on your version of Business Manager).
• View a record of your entire change history
Select it from the Information tab.
Click the View History button.
Conclusion
Basically, it's like this: Lost? Click on Settings And keep poking around!
Everything you need will be there, including the basics you need to get started with. Business Manager, I just taught you.
Is it still difficult to use?
If I've forgotten something or the layout has evolved significantly since this post, feel free to use it. Setup Guide – Facebook Business Manager within itself Business Manager To refresh your memory of what I taught you here, and then, you can relax and everything will be alright!
O Business Manager It's a great tool that brings together community management, advertising, app growth, and outsourcing of your work on Facebook into a kind of central hub.
Now it's your turn!
What did you think of this tool? Did you like it? Will you use it or will it stay outdated? Please comment below, I'm waiting for your feedback. See you soon!
