Do you use Facebook Ads to promote your business? Are you struggling to connect with your audience? By refining your Facebook ads, are you able to capture the attention of both customers and prospects?
In today's article you will discover: How to BOOST your Facebook ads. Happy learning, student!
How to BOOST your Facebook ads
# 1: Use a clear, simple, and objective image with as little text as possible.
The image you choose for your ad depends on what you're offering and who you're offering it to. If you're a personal brand, you might want to choose a picture of yourself, because a friendly face can GREATLY improve your ad's performance. It's also possible to get good results with images that show a product or something else that's relevant to your target audience.
When choosing an image, make sure it's not too cluttered. Also avoid using an image with a "Facebook Blue" shadow because people might dismiss your ad thinking it has something to do with the social network.
[info]TIP: Use a border around your image.[/info]
# 2: Be brief and grab attention with a striking phrase.
Your ad text should be short, engaging, and grab the user's attention immediately. Spend some time crafting your ad text. Facebook suggests including a deadline, price (when appropriate), and just one call to action.
[info]TIP: You can create multiple ads with different text.[/info]
# 3: Explore your target audience
When you're targeting an audience for your ad, it's not enough to simply type in "male/female, 30-40 years old, in a specific city" and hope for the best. It's important to know who your customers are so you can explore and segment them accordingly.
Select people who are connected to you and your brand. For example, if you're advertising something people can buy, you might want those who have bought from you before or expressed interest in buying at some point.
When creating your ad, always choose the location, age, gender, and interests you are looking for.
[info]TIP: Most people don't list their job title or very personal details on their Facebook profile, so you can leave those details out.[/info]
# 4: Define a daily budget
To gain more visibility, choose a daily ad budget instead of a lifetime ad. Consider starting with a small budget of R$ 2.00 to R$ 5.00 per day. Then, once the ad has been running for a week and slowly gaining momentum, increase that budget a little at a time.
[info]BONUS TIP: Provide a clear objective for the ad[/info]
All your ads need to send people somewhere. Taking people to a landing page is an effective way to get them to sign up for your mailing list or webinar, for example.
[info]BONUS TIP: Make sure the page you're sending your target audience to is EXTREMELY sales-oriented and ready to convert that visit into a potential customer.[/info]
Conclusion
Facebook is a valuable platform for advertising in terms of results. It's simply a matter of knowing how to create your ads and make them more visible to your target audience.
Now it's your turn!
What do you think? Have you tried any of these tactics to improve the visibility of your ads? Which strategies have worked best for your business? Please share your thoughts in the comments below.
See you later!
Contact: (44) 3028-8678 / (44) 9959-7348
