Hi! How are you? In today's post you'll learn how to create a product catalog in Facebook Business Manager. This step-by-step guide is a direct translation of the English tutorial found on the official Facebook help page.
Below is a translated step-by-step guide to help you. If you have any questions or suggestions for improving this guide, please leave them in the comments so we can enrich this content!
How to Create a Product Catalog in Facebook Business Manager
You can create a product catalog in Facebook Business Manager in order to advertise your products to people.
There are two ways you can create a product catalog in Business Manager. You can upload a file with all your products, or you can connect to a product source that will automatically update these products. We recommend RSS or Atom in files. XML, or delimited guides in files .csv.
For advertisers who already have their product fed from other shopping sites, in many cases, you can simply export your existing product to the feed and send them directly to the business manager.
Step-by-step: creating a product catalog in the business manager
- Go to the Business Manager and click on Settings.
- Click on Catalogs In the left-hand navigation, click on Add and then in Create a New Catalog.
- Give yours a name. Product Catalog, Choose the Type and click on Create a Product Catalog.At this point, you can choose to give access to the product catalog to other people in your business and also link it to a... Conversion Pixel already created.[/info]
- On this same screen you can: Add people, assign partners, upload your product feed, or associate pixels or apps.
- Click on Add a Product Feed.
- Select “Single Upload” and choose your Product Feed file, which can be in the following formats: CSV, TSV, RSS XML, or ATOM XML.
- Give it a familiar name that will help you find this feed later, if needed.
- Choose the currency you wish to use.
- Click on “Start Upload“".
For a product feed that will update automatically, enter the feed URL, any credentials that may be required to access the feed, the encoding type the file uses, and the delimiter (separator between values in the file). You can also set the frequency with which you want to synchronize your product feed to Business Manager. Click on Programming.
Alternatively, you can manually upload a .csv or .TXT file containing your current product catalog. Click on Choose file, Select the .csv or .txt file you want to upload and... Click on Upload.. If you uploaded a very large file, with many thousands of products, it may take several hours for the file to be sent. We will continue working on the upload, even if you navigate to another page.
After successfully submitting or linking to the feed, you can click the feed name in your product catalog to see the list of products that have been uploaded.
After creating your product catalog, you can use it to create dynamic product ads in Power Editor, which allow you to target ads to people who have already looked at specific products on your website or added that product to their cart, but haven't yet made a purchase.
Technical requirements and recommendations for product catalogs.
Here are the following limits and recommendations for uploading your product feed:
- The food can contain up to 2 million items.
- We support XML and CSV, TXT or .TSV tab-delimited files, as well as compressed .ZIP, .bz2, and .gz files.
- If you are manually uploading a file, the maximum file size is 200MB.
- If you are connecting the product to a regular feed, the maximum file size is 2GB.
- The images you include in your product feed must meet our recommendations for linking or multi-product ads, depending on the type of ad you intend to create. These are the images we will be displaying in your dynamic product ads, so they should be high quality. We will automatically resize images that are not the correct size, but this may result in a low-quality image for your ad.
- We recommend that you host your product feed on your website or local FTP server and schedule it to be retrieved regularly. This will ensure that your dynamic product listings remain up-to-date with their products, prices, and availability.
If you manually upload a file with your products, keep in mind that you will have to re-upload the file if there are any changes to your product catalog.
[error]Words from Facebook: We will not display dynamic product ads for products that do not exist in your product catalog.[error]
To obtain the requirements for the fields that must be included in your feed files, as well as code examples for all three file types, check the section. Facebook Product Catalog (in English) API developer documentation.
If you have a developer who will define your product catalog, he or she can also create a catalog and populate it through the API on your behalf.
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The feed file template was missing.