And Facebook is changing the design of its ads again, but this time they got it right! Finally!

They used to be like this:

And now they'll stay like this!

This change is extremely significant for anyone who works with or uses advertising for their business.

PROS

The ads will be much larger and far more visual. The product or business will stand out more, and you'll be able to take advantage of more detailed images.

The dimensions of the ads that appear in the NEWS FEED (timeline) will be the same as those that appear on the RIGHT SIDEBAR; in other words, you can use the same images without having to create one for the feed and another for the right sidebar. Facebook still claims that this change brings 3x greater engagement to its ads..

CONS

As the ads get bigger, the amount displayed on the right side will be smaller. Your ads must be very well designed and configured for Facebook to show them to your potential customers.

FOR THOSE WHO WORK WITH SOCIAL MEDIA

These are the official dimensions for you to familiarize yourselves with the new format:

[infobox]

• Page post photo, Page post link, Offer, Desktop App, and Domain ads: Dimensions: 254×133 px Aspect ratio: 1.91:1

• Page post video Dimensions: 254×143 px Aspect ratio: 16:9

• Page-like ad, Event ad Dimensions: 254×94 px Aspect ratio: 2.7:1[infobox]

This new feature will be available to everyone starting on July 2nd And for some advertisers, it may appear as early as the end of April.

And if you're not yet advertising your business or product on Facebook, find out more. HOW TO ADVERTISE ON FACEBOOK and boost your online sales or expand your business on the web. 🙂

See you soon!