Hi! How are you? I recently decided to share video content online, and today I'm going to detail the... 10 reasons that made me start recording videos To share what I have learned and continue to learn.
If you, like me, enjoy talking, are quite communicative, and are also a teacher, you know how complicated it is to keep people's attention in the classroom. Sometimes a little nudge or a little reprimand is necessary. “HEY”"So that everyone will look and listen again to what you are conveying.".
We also know that students increasingly expect content to be presented in a dynamic and fun way, and besides, these days, how can you escape the constant reminders of your cell phone and WhatsApp? Complicated, right?
We also know that there's no escaping this mobility, and that the consumption of information is constantly increasing, meaning that time constraints are ceasing to exist.
Have you noticed how much free content is available on the web? Do you also realize that it can be accessed anytime, anywhere, as long as you have internet access? (Unless you're using 3G in Brazil, because well... it's difficult, you know!).
Taking these points into consideration, we realize that online video has become a key element for most internet users. The audience, mostly young, seeks intelligent and preferably "engaging" content.
Telling a story through video makes it much more engaging, dynamic, enjoyable, and easy to watch, thus creating a much deeper connection with your audience.
Okay, enough explanations, let's get to the content! Check out these 11 reasons why a work partner... Tama Pitch I selected some examples that explain precisely why I started sharing recorded video content on the web:
1. Videos available on the web
If you don't intend to create your own videos, you can use videos already produced by other people.
There is a vast amount of video available on the web that can be used to supplement your lessons and increase student retention of the material taught in class.
2. Recording of classes
Your classes can be recorded so that students can watch them as many times as they want and need.
If you or your school make some of these classes available online and publicly, anyone on the internet can watch them, which could attract new students to your class or school.
Videos recorded in the classroom are a great way for students and parents to gain insights and knowledge about an academic subject.
Your students' presentations and seminars can also be filmed (with their permission, of course). You'll have a digital archive to show the best videos to other classes to use as references for new presentations and projects.
3. Video Projects
One way to keep your students highly motivated is to ask them to produce school or university projects using video.
You can create a class blog and encourage students to record their projects there.
By publishing the videos on the blog, students can also share their work with family and friends. And with the blog, you'll have a library of videos to show to new generations of students and your target audience.
4. Educational Videos and Tutorials
There's nothing better for enriching the explanation of a subject than recording a video.
For example, you could take a short trip and record things related to the topic you're teaching in a video lesson, such as interviewing people, filming locations, showing images, and giving your opinion on the subject.
You can also produce a series of "How-To" videos based on an engaging theme in one of your areas of study and share these videos, offering value to your target market.
Now think:
1. What can you teach online?
2. Who are you going to teach?
5. Online education.
Video is an excellent way for you to reach a wider audience, not just the educational institutions in your city.
You can reach new audiences by taking your teachings online, whether by creating a blog or an online course platform.
Education is one of the most promising and lucrative online industries today, and video lessons are a great way to teach and spread your message, benefiting more people.
6. Live classes
Pre-recorded educational videos, as we saw in the previous section, are a great educational and marketing tool for your business. But you can take it a step further by using video streaming.
Video streaming is an event where you give a live lesson and answer questions in real time, creating a stronger connection with your audience.
People sign up to watch the event, and because it's live, you don't need to waste time editing your video.
7. Coaching
If, in addition to being a teacher, you are also a coach, video is an excellent way to teach, train, and share topics in your area of expertise.
You can record your coaching or training program on video and take it to a larger audience than you could with just your local consulting.
8. Narratives
Telling a story is a powerful way to exert influence. It makes people pay attention to you and connect with you.
Telling stories about your life and experiences, and talking about topics you enjoy, is a proven way to generate buzz for yourself.
Look for stories that inspire or resonate with your target audience.
Making the person watching your video see themselves, see themselves within the story you're telling, is very powerful; it creates an immediate connection.
Typically, this type of video generates a lot of social sharing and high view counts.
9. Lectures and Speeches
If you are going to participate in a lecture or give a speech, consider recording and publishing the video on your blog or on platforms like YouTube.
If you search for the keywords "Palestra" or "Lecture" (in English) on YouTube, you will see a large number of videos in a wide variety of fields of knowledge.
Conan O'Brien's commencement speech at Dartmouth College has over 500,000 views. When lectures or speeches are truly good, they generate a large number of views and draw attention to you and the institution where you teach.
10. Student Testimonials
Prospective students are increasingly turning to the web to find out what other students are saying about professors and courses they are interested in attending.
Having students willing to talk about what they like about you and your course can do wonders for convincing a prospective student. But it's crucial to find a student who can speak about you with passion.
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BONUS
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Inspired by the reasons above? Want to start recording videos? Check out the 6 tips below, also from Tama, for those who want to start recording:
1) Short videos
The generation that is in classrooms today – whether physical or digital – is familiar with YouTube and wants to absorb information in smaller, more manageable portions.
Presenting diverse content in a single lesson is common in in-person classes, but in virtual environments, your videos should be concise and address specific topics.
Ideally, each video should cover only one topic and be no longer than 10-15 minutes.
2) Accessible language
Certainly, you possess a great deal of knowledge and experience in the subject you teach. Your challenge is to transform your knowledge into something understandable and useful for people.
Don't think that in your videos you have to speak in a sophisticated or complicated way. The clearer and simpler your language is, the better the connection you create with your audience.
Your speech should be conversational and informal. Speak as if you were addressing just one student, not a full auditorium.
3) Screen recording (Screencast)
If you don't feel comfortable appearing in videos, don't worry!
Alternatively, you can use only your voice and the slides from a PowerPoint presentation (PC) or Keynote (if you use a Mac).
While you advance the slides and provide narration, software records everything. This software could be Camtasia, Screenflow, or Camstudio, which is free.
The only things you have to capture students' attention are your voice and your cursor. The more familiar you are with digital tools, the more relaxed and comfortable you will feel.
4) Speak to the Camera (if you feel comfortable)
If you really want to start recording your videos, but don't feel comfortable, the Vitor Alli, from the website Falar Pra Câmera, We have a number of tips for you.
Vitor shows what's truly important to overcome camera anxiety and gain the confidence to record your videos. Watch one of them!
5) Videos with other teachers
Two people discussing a particular topic is a more dynamic way to present content than just one person.
Identify the topics that students find most difficult and use dialogue with another teacher to explain them in a more dynamic way.
You will complement each other's ideas in a way that will make the lesson even richer. Just be careful with the focus of the lesson and avoid technical terms and concepts explained in a complex way.
6) Captions
Adding captions or transcripts to videos helps students with hearing impairments. Think about it!
Now it's your turn!
So, what's up? Feeling inspired? Ready to record some videos and share some smart content online? If you already have a video recorded, send the link in the comments below so people can watch and you can get some feedback!
I'll be waiting for you down there!
If education is the new marketing, Therefore, the Brazilian education system needs to embrace video as a viable form of student learning.
