This text is a free translation of the original statement made by Facebook. The original link to this article, in English, can be found at the end of this page. Here's what page administrators need to know:

We've removed the requirement that Facebook promotions can only be managed through apps: Now, promotions can be managed on... TIMELINE from the page and also in Facebook applications.

Ex.:

As before, however, companies cannot manage promotions on personal timelines.

Precise pricing is necessary in promotions.

In order to maintain the accuracy of the page content, our Page Terms THEY PROHIBIT THE PAGES to tag or encourage people to tag themselves in the content (photo) in which they They are not actually depicted in the photos..

Nonetheless:

We hope these changes will allow more businesses to use Facebook to launch their promotions.

For more information about changes to our promotional policies, please see our Promotional Guidelines for download: http://bit.ly/146zYuG

Original link to this article in English: https://www.facebook.com/facebookforbusiness/news/page-promotions-terms