UPDATED ON 04/11/2020: Until recently, placing an advertisement on Facebook that had more than 20% The amount of text occupying the image space could mean that the company reduced the reach of that advertisement or didn't even publish it, so it was something you weren't notified about if you wanted to optimize a marketing campaign on the social network. However, Facebook has now removed this rule and will no longer penalize advertising accompanied by a photo with too much text.

O Facebook The penalties have been removed, and the rule has been transformed into a mere recommendation, so what is below is officially obsolete. 🙂

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Finally, Mr. Mark! They've finally decided to make our lives as marketers easier and released an official tool to calculate percentages on the images we use for sponsored ads in the Facebook news feed.

The tool is very simple to use, folks, just access the link we've provided below and click the button “Choose File“", click on the blue button"“Show Grid”"And after the grid full of squares appears on top of your image, just click on the squares that correspond to the text in the image and it will tell you if it is within the 20% text standards or not.".

If it turns "green," it's okay. If it turns "red," you should change the text until it fits. Simple, isn't it?

To access the tool, simply click the button below.

[button url=”https://www.facebook.com/ads/tools/text_overlay” size=”Large” arrow=”right”]Official Tool to Calculate Image Percentage on Facebook[/button]Until next time, everyone!