MARIANA RUI
A Mariana Rui It is the largest consignment platform for luxury costume jewelry in Brazil, and to continue growing, it needs new qualified resellers every day.
The client had an average of 5 to 10 registrations per day and would like to double that number, given that their utilization rate is around 70%.
The first step was to analyze some areas for improvement on their website; the logo was outdated, some buttons weren't working, and we added a floating WhatsApp button to make it easier for website visitors to contact them.
The second step was to optimize the old form, making it more intuitive and dynamic.
After these adjustments, we began the strategy of
Lead generation is a marketing strategy that aims to generate contacts in accordance with the client's objective.
In Mariana Rui's case, the client's focus is on receiving registrations from people interested in reselling her semi-precious jewelry; in other words, her goal was to increase the number of registrations and, consequently, expand the number of resellers across the country.
In other words, the solution of Lead Generation The GAYA Agency was the best choice because it's a process of attracting potential clients for the sales team to develop a relationship with, culminating in closing the deal.
Before our solution Lead Generation,The client was averaging 5 to 10 registrations per day.
In just the first week of work, with the Lead Generation solution aligned with a Paid Traffic strategy, we doubled that average.
After analyzing the initial results (audience, region, creative, landing page, etc.), we optimized the ads and quadrupled the average number of daily sign-ups before the 30-day mark.
In fact, in a single day we had a record of 110 registrations. That's awesome, isn't it?
Finally, we concluded the first 30 days with a average of 40 registrations per day And that number keeps rising!
This represents a growth of 440% based on registration numbers. And the best part: using the same investment amount that the client was already using previously.
In total, there were 1,188 registrations completed during this period, with a investment of R$2,106.20 in advertisements. The cost per registration only remained R$ 1.77. Super cheap!
With this result, the client broke the record of invoicing during these 30 days with the Lead Generation From the GAYA Agency.
An incredible partnership starts with attitude
