Today's consumers are shopping in ways they never imagined, combining their online and offline shopping experiences to ensure their sales and needs are met.
Therefore, locating your customers where they choose to shop, placing them at the center of your marketing strategies, and providing excellent customer experiences are more crucial than ever in this situation.
In this guide, you will learn how to better connect with your customers during this new shopping period and increase your sales volume.
We've gathered key tools, product recommendations, and consumer insights to help you achieve your business's sales and marketing goals.
You can use this guide to optimize your marketing mix or develop a plan to take advantage of the holiday season.
The Guide
1. Consumers use Google every day to browse, search, and buy.
In recent years, we have witnessed a shift in the purchasing process, with the combination of online and physical stores to meet the constantly changing needs of consumers.
It's crucial to know when and where to be present in order to connect with current and potential clients.
Every day, millions of people use Google to find and buy what they want.
To attract consumers seeking your product and boost sales:
• Attract consumers who are inclined to buy
• Interact with customers during the research process.
• Reach customers while they are browsing
2. Build your brand and win new customers.
In addition to being present in areas where potential customers may be browsing, it is also crucial for a brand to create real, relevant, and unique value.
Using engaging and interesting creative content in videos, Google Search, and Google feeds can help you generate brand awareness and differentiate your brand for customers looking for products similar to yours.
Connect with and inspire your customers through videos.
• Create video reach campaigns
• Be the answer when people are searching and browsing.
• Find customers who are looking for products and services like yours.
• Audience solutions
3. Increase online and in-app sales.
As people are living and shopping in a multi-environment world, having a comprehensive strategy is becoming more crucial than ever.
Consumers want to be able to shop wherever their needs are met, whether it's on your website, through your app, or directly during the advertisement.
It's essential to make your products available in as many locations as possible to increase sales, therefore:
• Create a seamless online shopping experience
• Campaigns for apps and direct links
• Showcase your product information and offers across Google.
• Engage new customers across the web
4. Boost visits and sales in physical stores.
People now rely on the internet to make purchasing decisions more than ever before.
However, consumers use Google not only to find what they want to buy online, but also to locate what they need near their location.
Companies with physical stores should offer customers a more personalized, integrated, and regionally adapted experience to attract new customers, therefore:
• Gain visibility with your Google Business Profile
• Increase visits and sales in physical stores
5. Use insights to define your strategy and improve performance.
Currently, Customer Day doesn't follow a typical path.
People research products using a variety of devices, and marketers are constantly looking for ways to provide experiences that meet the growing expectations of consumers.
The solution, according to many marketing professionals, is to gain more knowledge about how ads and products can be modified to meet these needs, such as:
• Discover valuable insights about your campaigns with Google Ads.
• Use the insights in Merchant Center to define your product and pricing strategy.
6. Prepare your company for the seasonal shopping dates of the last semester of the year.
In recent years, we have seen the holiday shopping season lengthen and shorten, resulting in longer periods of consistent shopping and lower demand.
51% of Brazilians who shop for the end-of-year holidays say that their experiences during this period have led them to consider shopping for dates much earlier in the year.
We predict that this trend will continue until 2022.
Preparing an omnichannel strategy in advance for the holiday shopping season will be crucial to reaching customers who will be shopping both online and in physical stores.
So get your company ready:
• Holiday shopping is starting earlier and continues throughout the year.
Omnichannel shopping is the new normal.
• Consumers are seeking inspiration on Google.
When they don't have a specific product in mind, they look for inspiration on Google.
Be present throughout the entire purchase process, providing customers with clear information about products, availability, and offers, as well as inspiring content that can spark their interest as they explore their options.
Therefore, all these actions together can help your business grow and sell more, and they can be implemented quickly in your business.
Would you like to talk to us and understand our plans for the growth of your business?
Access this link, Fill out the form and speak with one of our consultants.
