Trust is the word I use to begin today's case study. After participating in a pitch for this account, we gained the client's trust and achieved... increase revenue by 50%, in relation to the same period in 2016, and rent More than 200 vehicles in just 30 days., for the end of the year.
How we helped increase revenue at 50% and rent over 200 vehicles in just 30 days.
Customer summary:
Segment: Car Rental Company
ScopeMaringá-PR and region
Service: Google Ads + Website Banner Management + Consulting
In the same way that we presented the case ?? How we generated over 1000 clients in just 45 days., This article presents, in a simple and concise manner, the problem that motivated the company. Continental Rental Company to hire us and help them with our solutions.
Check it out!
1. Challenge
There is a great deal of competition in the car rental segment in Maringá-PR and the surrounding region. Large national companies have branches here, and other smaller companies also operate very aggressively in negotiating prices.
The challenge was to position the company as one of the top car rental companies when customers searched Google for "car rental," to present its commercial offers clearly, objectively, and professionally on the website, and to create more effective conversion methods.
2. Competitive Analysis
In this stage, we analyze the brand's main direct competitors to understand how they are communicating with the public and whether they are communicating with the same audience we want to reach.
This analysis is very important because it generates insights into topics and content to be addressed in the client's communication, as well as what we should not do.
3. Site Analysis
Here we analyze the entire website from start to finish to identify potential areas for improvement, both in design and programming, in order to extract maximum results.
A high-quality website that is fast, and especially adapted to all types of mobile devices, is a determining factor for successful operations.
4. Creation
After completing the website analysis, we begin work on creating the advertising materials that will support the marketing efforts carried out through Google ads.
These pieces are included on the client's website in order to communicate and clearly present the company's business proposition. In parallel, our specialized team... Google Adwords is developing the creation of the campaigns and Google Ads to rapidly increase brand exposure and attract people who want to buy the service offered by this client.
5. Action
With data in hand, planning ready, tasks clearly defined, and announcements finalized, it's time for action.
With the communication defined, art direction validated, ads well-structured, and the website fixed, we began the work of... Google Ads with a well-structured strategy to accelerate customer awareness of the company by those searching online for the term. “"car rental"” and its various aspects, attracting attention through advertisements, strengthening the brand as a reference in the segment, increasing website traffic and consequently increase sales.
6. Harvesting results
After a few days of analyzing, monitoring, and adjusting the ads, we managed to reach the milestone of 200 vehicles rented in just 30 days. and a 50% increase in company revenue compared to the same period in 2016.
In the customer's own words:
“"I had already been advertising on Google on my own and seeing some results, but when I hired Soluções to take care of and manage the ads correctly based on a digital marketing strategy, the results improved considerably. I recommend them to everyone!"”
How can we achieve the same results?
Lead generation or Lead Generation what do we call it here at GAYA, This is the first step in a series of other strategies designed to increase customer interest in your products or services, in order to persuade them to buy the solution offered. .
It is the process by which we capture the contact information of potential customers from the moment they show interest in the solutions your company offers.
In other words, the solution Lead Generation at GAYA It is the best choice for companies that want to attract potential customers to their sales team and develop a relationship until the sale is closed.
Conclusion
In conclusion, we can say that a good marketing strategy, combined with a team that understands what they are doing, is fundamental to achieving positive results when using the internet to grow your business.
Did you like this case study? Do you want to increase your company's revenue?
Contact our team right now. and ask about the solution Lead Generation.
