O Google announced major updates and new products for advertisers of AdWords . Their biggest advertisers and partners got a sneak peek at the announcement, and I'm excited to bring you the details on what's new!
The updates were revealed by Sridhar Ramaswamy, Senior Vice President of Ads and Commerce, and Jerry Dischler, Vice President of AdWords Product Management. Here's what they said about the changes coming to AdWords:
Crazy new Google AdWords statistics
Google AdWords is more effective than ever and maintains massive economic activity, according to Google. Some statistics they shared in their presentation were:
• Google's search and advertising tools brought $165 billion in economic activity to more than 1 million businesses, website publishers, and nonprofit organizations in the United States in 2015. .
• There are millions of searches on Google.com today, and more than half of those searches happen on smartphones.
• Nearly a third of all mobile searches on Google are location-related. In fact, location-related searches are growing 50% faster than other mobile queries.
• Since AdWords introduced store visit counting two years ago, advertisers have measured over 1 billion store visits worldwide. .
New design and new features in AdWords.
In the announcement, Ramaswamy writes:
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To help marketers succeed in this "mobile world," we redesigned AdWords from top to bottom and rethought everything from creative commands to workflow metrics.
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He added that recognizing the use of mobile devices and developing solutions that favor their preference are two very different things. For this reason, they completely changed the perspective on Google AdWords and the way it was developed.
First, they created Universal Apps campaigns, which have driven over 2 billion app downloads since their launch. Now, Google is launching some amazing new products:
• Expanded text ads
• Responsive display ads
• Individual bid adjustments for each device type
• Local Search Network ads on Google.com.br and Google Maps.
MASTER NEWS! Expanded text ads in AdWords
You thought Google would never change its ad text limits, didn't you?
The ads that appeared on the right side of computer screens were removed to improve the search experience and make it more consistent across all devices. This provided an opportunity to expand text ads.
Now, you'll have more space to sell your products in SERPs (search engine results pages), with two 30-character titles, 80 characters for the description, and a custom URL.
Expanded text ads are optimized for the screen sizes of the most popular smartphones. Google reports that initial advertising tests show up to a 20% increase in CTR (click-through rate). The expansion of text ads will be launched later this year.
Responsive display ads
The new responsive display ads adapt to the content of the website where they appear. Google promises:
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These ads also include new native inventory so you can engage with consumers through ads that match the look and feel of the content they're searching for.
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Advertisers only need to provide a title, description, image, and URL. Google will do the rest.
Individual bid adjustments for each device type.
Bid adjustments are a super important tool for controlling how much you pay based on different parameters. You can adjust your bids for mobile devices, for example, by setting a percentage you are willing to pay.
Now, Google is also allowing you to set an initial keyword bid on the device most valuable to your business and set bid adjustments for each of the other devices. You'll also have a wider range to adjust bids, up to more than 900%.
With a greater number of controls, you can now optimize bids more precisely while maintaining simplicity with a single campaign that reaches consumers across all devices.
Local Search Network ads on Google.com.br and Google Maps.
Approximately one-third of all mobile searches are location-related, Google stated. Its new local search ads for Google.com and Google Maps give advertisers prominent display of their business locations when consumers search for specific products or services in that geographic area.
Researchers will be able to see special offers or navigate directly from the Google Maps ad.
Ready to get started? Advertise on Google today!
Be found by customers the exact moment they search on Google for what you offer. Plus, only pay when they click to visit your website or call your business.
