Hey, it's Vitor here, and today I'm going to show you 6 ways to use short videos for your social media marketing.
6 Ways to Use a Short Video for Your Social Media Marketing
But why a short video?
When you think of a video, you immediately associate it with YouTube, but YouTube isn't the only platform that makes videos available and shares them!
When the first movie trailer was released on Instagram, it was only a matter of time before brands created short, creative videos and shared them on other platforms outside of YouTube.
Videos can be streamed in various places with varying durations; for example, on Vine a 6-second video, on Instagram a 15-second video, and on Facebook a video of up to 2 minutes.
Short videos meet the need for quick and easy information that people require in the midst of their busy daily lives.
Okay, let's get started!
1. Show how to do something.
Showing your followers how to do something (solve a problem or challenge, or use your product) is probably the easiest way to make a short video.
With all the tools available for creating videos, you'll be surprised at how easy it is to do and how much content you can include.
2. Highlight your skills!
Showcase the skills you can offer to the public in a creative way, leave your mark, and show them how you can benefit them.
3. Present an event.
Take advantage of special dates to use your skills and show in a short, creative video that this date is approaching.
4. Reveal a new product.
You don't need to showcase a product just because it's on sale; make it fun and spark people's natural curiosity.
5. Show us what goes on behind the scenes.
People love to know how things are done or what happens behind the scenes.
When you showcase the day-to-day operations of your company, consumers get a sense of what you are like and what your company should be like.
6. Use what you have.
You don't need a big budget to make a short and creative video; marketers can do amazing things with simple accessories and everyday objects.
Some of the best short videos aren't the result of a big budget, but rather creativity and the use of simple, everyday objects.
