On February 10th, the Adnews website reported on a Facebook ad format that is expected to gain popularity in the coming days. It's a type of post called "cinemagraphs," an image with movement at one of its focal points, a feature that began to gain popularity in the United States with artists Kevin Burg and Jamie Beck.

Some Brazilian agencies are already using this post format for their clients. Riot, for example, used this feature with Antarctica and Habib's.

According to the American website Adweek, the Facebook and Instagram platforms are betting on this format to establish more assertive communication with consumers, with more attractive and captivating ads that make users pause their scrolling and stop scrolling through their feed for a few moments.

Check out the examples provided by the Riot agency:

 

 

 

 

 

 

 

 

How to post Cinemagraphs on Facebook

It's simpler than you think. Basically, you create a GIF with at least 20 seconds of repetition and upload it to Facebook in the same way you upload a photo or video.

In the program you use to create GIFs, you must:

1. Export your GIF
2. Set the format to H.264
3. Adjust the repetitions so that the video is approximately 20 seconds long.
4. Upload the video directly to your Facebook page.

And that's it! Your cinemagraph will be posted on Facebook, just like the big brands are doing. And if you're not very skilled with video editing programs, below is a list of smartphone apps where you can create your cinemagraph and edit it right away.

iPhone and Android apps for creating cinemagraphs.

Cinemagraph Apps for iPhone

1. Cinemagr.Am (Free)
To create cinemagraphs with this free app, start by recording a video with your iPhone. Hold your iPhone steady for the best results. No matter how long the video is, you only need a small portion of the recording. The small segment you extract from your recording will be used as the static element of the cinemagraph.

To create the animation, highlight the area you want to animate. Then, change the speed of your cinemagraph and choose to play it forward, backward, or in a forward and backward loop.

You can then preview your cinemagraph and add filters. Once done, you can publish it on the app itself, or on your favorite social network (Twitter, Facebook, Tumblr). The app also supports hashtags and geotags.

Using Cinemagr.am is very similar to Instagram; you have your own profile where friends can follow your uploads and like or comment on them – even the navigation buttons have similar functions. You can also “repost” what other users have uploaded.

2. Kinotopic (Free)
Creating cinemagraphs or 'Kinos' is quite simple. You start by recording a 3-second video or use a video from your camera library. Then, add filters and highlight the area you want to animate – so far, it's a typical cinemagraph app.

What's unique about this app is that, in "Settings," you can stabilize your clip. This feature is similar to what's found in the Windows program, cliplets. If you have a slightly shaky clip, you can use that to better enhance the effect of your cinemagraph. After you've finished creating your cinemagraph, you can share it on Facebook, Twitter, or Tumblr.

There are two versions of the application: the paid version allows you to save high-quality cinemagraphs and allows you to use it without needing to register via email or your Facebook account. Another unique feature is that Kinotopic will provide you with your own profile page, which can be accessed at kinotopic.com/users/sign_in.

3. ICinegraph (US$0.99)
Start making your cinemagraph by choosing a video from your camera library or by recording a new clip. When recording a new clip, a timer is displayed to show you the duration of your recording. What's unique about this app is that the recording duration isn't limited to just a few seconds.

In the next step, you choose a frame that will be used as the static background of your cinemagraph. This app gives you a box to outline the area you want to be animated instead of an option to highlight it.

You can capture a small area to create a cinemagraph or cover the entire screen to create an animated GIF. Once you're ready, you can preview and save your cinemagraph. Depending on how long your video is, this may take some time to process.

You can save the cinemagraph to your iPhone's "Camera Roll" and email it to your friends. Since it's not possible to view a cinemagraph from the iPhone's photo library, iCinegraph comes with a viewer that allows you to view all the cinemagraphs on your iPhone.

Cinemagraps app for Android

1.Fotodanz (Free)
Once Fotodanz is launched, you'll be on the capture screen where you tap the button at the bottom to start recording. You can record for 3 or 5 seconds and it will stop automatically. Unlike previous apps, instead of highlighting an area, you'll have to draw a circle around the area you want to animate.

In the next step, you will be able to preview your cinemagraphs and return to the previous step to refine them if necessary. You can then select a series of filters to use with your cinemagraph. After saving it, you will be taken to your photo album where you can share it via email.

Now, start making your cinemagraphs and share your creations with us in the comments. 🙂

Source: http://www.hongkiat.com/blog/cinemagraph-iphone-android-apps/