[quote author=”The Facebook Team”]To ensure the best experience for people and businesses alike, we want to make sure you're promoting your best Page posts to the most relevant audiences. To encourage this, we are removing the feature that allows you to automatically promote your most recent Page posts and all current active ads with this functionality will be paused by early April 2014. As this feature is going away, we recommend that you instead only promote your best Page posts to the most relevant target audiences.[quote]
To put it more simply, they don't want you to boost every post you publish on your fan page, but only the best ones.
Therefore, the "boost" function will only be enabled in Ads Manager from Facebook.
OUR OPINION?
Well, what changes for us is only the fact that it becomes more difficult to have to go to the Ads Manager To boost a post, we use this tool correctly, selecting the audience and segmenting the public, but since Mr. Mark Zuckerberg and his team are in charge, what can we do? Just follow his recommendations (or orders, right?). Even so, Facebook still manages to be... the social network that generates the most sales among the others.
NOW IT'S YOUR TURN!
And what about you? Will you change the way you've been working with your boosted posts? Do you know how to use Ads Manager to boost posts? Do you think this measure is correct, or would you prefer things to stay the way they were before?
I'd love to hear your opinion in the comments below. I'll be waiting for you there! 😉
That's not quite right! He removed the ability to automatically promote the most recent posts on a page, not the ability to boost them.
That's right, Camila! In addition to removing this "automatic boosting" function, they will also remove the "Boost" button that already exists on fan page posts, meaning that boosting will only be done through the Ads Manager, as I mentioned above. Facebook's intention is that you only boost posts that are truly relevant and important to your audience, not every post you publish on your page. Does that make sense? Thanks for your comment! 🙂