The article “How to Become a Digital Marketing Expert” was created based on real research with three of the biggest names in the national digital marketing market, all with extensive knowledge and skills acquired through years of experience. In this context, they will practically be career instructors for those who want to become experts in the field. It's worth reading the article to the end.
The experts who participated in the research were Dennis Altermann, founder and editor of the blog. mediatismEdney Souza (InterNey), curator at Social Media Week São Paulo and Campus Party, and Felipe Spina, professor at Internet Innovation.
If you aspire to become a digital marketing expert, do you know where to begin?
According to InterNey, a shortcut to avoid making mistakes from the start is to study communication and marketing. Felipe adds that it's important to be around experienced professionals in the field, and Dennis concludes by mentioning the potential of social media groups (Facebook, LinkedIn) for intensive learning, because for him, a degree doesn't mold a professional; they have to want more and go further. If you are following these complementary steps indicated by the three, you are on the right track. If you are not yet exploring any of them, it's time to start!
How can I stay constantly updated?
InterNey suggests blogs, books, and continuing education courses, while Felipe adds the suggestion of creating lists with great references on Facebook, for example, and Dennis concludes by adding the importance of active participation in groups and forums, as there is always an exchange of knowledge and usually very interesting debates. Several blogs and websites were recommended, such as... webinsider, media8!, brainstorm 9 and Mediatism, in addition to a good book like the social media in practice and courses from the e-commerce school and e-commerce Brazil e internet innovation. Constantly updating your knowledge is a must in the field of digital marketing.
What are the best practices for social media?
According to InterNey, it should always begin with a diagnosis, followed by planning, and the entire operation should have clear KPIs and reports; without this, it's all just amateurism. For Felipe, there are many strategies and best practices, but the main one is to consider who will receive the content, in addition to monitoring both your business and your competitor's. Dennis concludes by saying that each strategy has its best practice, but in general, one should think about how to help the people who follow your business and interact with them when necessary. Diagnosis, planning, monitoring, and "adding value" to the follower are certainly complementary and efficient recommendations when put into practice.
What social media marketing techniques do you need to become an expert on the subject?
Learn how to conduct research, interpret data, monitor what people are saying, create content, measure results, and know how to justify them. But don't get too hung up on that, because techniques don't define a professional; everything goes far beyond that, since some techniques work in certain cases and not in others.
What monthly goals should be followed to achieve expertise in digital marketing?
The consensus is that it's about staying updated, reading extensively, focusing on your chosen area of digital marketing, maintaining your own portfolio (Facebook, LinkedIn, blogs, etc.), and constantly analyzing your market share growth. And, as expected, these leading experts offered some tips to accelerate your development:
InterNeyLearn from those who have made many mistakes and understand that there are no formulas; something that worked very well for one company may work very badly for you, and vice versa. Understand the context in which your client finds themselves and see what options they have with the resources available. Learn to evaluate the cost-benefit of each option and make decisions together with them. Social media still lacks benchmarks, and it's difficult to say what worked or didn't work from the outside; the real impact on business is in sales, remember that.
Felipe SpinaFocus on the niche you enjoy and the area of expertise where you'll have the most credibility in the content you create and your understanding of the subject matter.
Dennis AltermannPut yourself out there, interact with everyone who is already a reference today. And of course, put effort into your content.
Put Alexandre Nunes
